Sales Development Representative

Description

A Sales Development Representative (SDR) at Patterson Pope expands our reach by generating new business opportunities using the phone and online resources. Through a combination of market research, networking, and outreach, SDRs strategically identify and engage leads and accounts, qualify and nurture them, and transition potential projects for Sales Representatives. The SDR role is the tip of the spear in producing and driving business for Patterson Pope.

Essential Duties And Responsibilities Include The Following

• Prospecting: Finding new business opportunities.
  
  

Outbound marketing and sales strategies for qualified lead generation via e-mail, sequencing, phone, paid ad campaigns, social media, text, and online chat.

• Lead qualification: Determining which leads are most promising.
  
  

Determine the application, challenges, and priorities of inbound leads for routing to sales representatives through email and discovery calls.

• Lead nurturing: Continuing to engage with leads
  
  

Communicate and engage with leads to develop relationships, educate, and build value for qualified lead conversions on potential projects.

• Scheduling meetings: Setting up meetings for sales representatives
  
  

Transition of qualified leads to potential projects with account executives.

• Social selling: Using social media to generate leads.
  
  

Leverage social media to expand professional network, develop and maintain relationships, and nurture social media marketing and social selling.

• Networking: Building relationships with businesses
  
  

Building relationships with previous customers, potential opportunities, and ideal customer profiles for continued nurturing and education.

• Strategy Development and Execution
  
  

Develop, cultivate, and nurture self-generated leads to strengthen outbound activity using a combination of outreach tools and systems including phone, email, social media, and customer relationship management (CRM).

Work with account executives to develop and implement appropriate prospect strategies, go-to-market (GTM), and account-based marketing (ABM) tactics.

• Other duties may be assigned.
  
  

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred.
• Minimum of 2 years of experience in business-to-business (B2B) business development strategy and execution or 2 years of sales experience.
• A proven ability to drive results, be resilient during challenging sales situations, have a customer-first mentality and a strong growth mindset.
• Specific experience with business development and demand generation strategies and tactics (including inbound marketing, conversion rate optimization, event-based and account-based marketing, social media, conversational marketing & selling, lead nurturing, and paid media) preferred.
• HubSpot (or similar marketing automation) and Salesforce (or similar CRM) experience.
• Strong technical aptitude with the ability to learn new platforms and processes quickly.
• B2B sales or marketing experience.
• Multi-approach outbound methodologies.
• Strong interpersonal skills.
• Exceptional verbal and written communication and presentation skills.
• High level of organization, attention to detail, and the ability to manage multiple priorities.
• Deep understanding and desire to help businesses grow better.
• Prospecting sales expertise.
• Experience managing the top of the sales funnel, to qualify prospects.
  
  

Education And/or Experience

Bachelor’s degree preferred; one to two years related experience and/or training; or equivalent combination of education and experience.

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of an organization.

Math Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Work Environment

This job is a hybrid role, operates in a remote (preferably in the Charlotte, NC area) and as well as professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to climb or balance. The employee is occasionally required to stand, stoop, kneel or crouch. The employee is frequently required to walk.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Company-paid Life and Accidental Death & Dismemberment Insurance
• Option to buy Additional Life Insurance coverage for yourself and your dependents
• Short-Term Disability Insurance
• Long-Term Disability Insurance
• Flexible Spending Accounts (FSA)
• Employee Assistance Program (EAP)
• 401k
• Paid Time Off
• Paid holidays
• ESOP
  
  

We are an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are a drug-free workplace. Patterson Pope is a Federal Contractor.