What are the responsibilities and job description for the Google Ads Specialist position at Paul Gough Media?
Who Are We?
Paul Gough Media is a fast-growing marketing agency dedicated to helping private physical therapy practices grow and thrive. Founded by Paul Gough, a best-selling author and renowned speaker, we provide full-service marketing solutions, including websites, social media, digital ads, and more. Our goal is to empower clinic owners to achieve success and dominate their local markets.
From our vibrant office in Celebration, Florida, we lead a fast-paced and innovative team that’s passionate about making a real difference for our clients.
We’re seeking a talented Google Ads Specialist to design and refine PPC campaigns, drive outstanding performance, and cultivate strong relationships with our clients.
Role Responsibilities
- Campaign Strategy: Develop, launch, and manage Google Ads campaigns that generate traffic, attract leads, and boost conversions.
- Performance Optimization: Regularly analyze campaign metrics, fine-tune targeting, update ad copy, and adjust budgets to maximize return on investment.
- Industry Insight: Keep informed about the latest Google Ads updates, industry trends, and best practices to ensure our campaigns stay ahead of the curve.
- Client Engagement: Maintain proactive communication with clients by sharing performance updates, explaining strategy improvements, and advising on growth opportunities.
- Data Reporting: Produce comprehensive performance reports that provide clear, actionable insights to demonstrate campaign effectiveness.
- Collaborative Efforts: Work in close partnership with our marketing team to integrate PPC strategies into our broader marketing initiatives.
- Leadership: Manage a small team of marketing professionals, ensuring the team meets campaign objectives while promoting a collaborative, growth-oriented environment.
Ideal Candidate Profile
- Google Ads Mastery: Demonstrated success in managing and optimizing Google Ads campaigns across diverse client portfolios.
- Analytical Acumen: Strong ability to interpret data and make informed, strategic decisions to elevate campaign performance.
- Client Relations: Excellent communication and interpersonal skills for building and maintaining client trust and engagement.
- Self-Motivated: A proactive professional who consistently stays ahead of market trends and is committed to continual campaign improvement.
- Team-Oriented: A collaborative mindset that supports integration with overall marketing strategies.
- Technical Proficiency: Solid experience with Google Ads, Google Analytics, and related digital marketing tools.
Why You Should Join Us
- Work out of our vibrant office in Celebration, Florida.
- Become a key player in a company that’s making a global impact in the healthcare sector.
- Enjoy a supportive, innovative, and results-driven team environment.
- Benefit from significant opportunities for professional development and career advancement.
- Receive a competitive compensation package while making a meaningful impact on client success.
Salary : $50,000 - $70,000
