Marketing Specialist Sr

The Marketing Specialist Sr. strategically and creatively manages direct marketing, targeted marketing, advertising, content marketing and segmentation projects for various audiences. This Marketing Specialist SR. works closely with the overall marketing team and with teams across the organization. The Marketing Specialist Sr. is responsible for content execution, initiative planning, strategic messaging, project management, reporting and ongoing support for specific target audiences. The team works together to drive prospects and / or clients through the marketing funnel positions while aligning with and elevating the brand. The position seeks to understand the target audience to guide efforts that grow leads, influence sales goals and increase brand sentiment.Apply below after reading through all the details and supporting information regarding this job opportunity.RESPONSIBILITIESPartners with marketing team to develop the strategic initiatives to targeted audiencesResearches target audiences to educate the department on the mindset, motivations, business opportunity, pain points and market challengesUses audience insights and analytics to inform leadership and support strategyMakes data-driven recommendations on who we should target, with what messaging and whenCollaborates with tactic owners to recommend opportunities that increase lead generation for targeted audiencesConsults across the department with stakeholders to build plans that effectively target customers as they move through the funnel that could include blogs, webinars, landing pages, email, direct mail, events and giftingCross collaborate with content owners to increase lead generation for targeted audiences that could include infographics, guides, case studies and videos including working with writers, video producers, designers and developersClearly communicate issues, manage expectations, and share marketing content, campaigns and tools with other departments within the company; Coordinate with other departments as needed to plan short and long-term initiativesBecome knowledgeable in Paycoms wholistic marketing and sales strategyResponsible for maintaining progress and business continuity for business processes and objectives owned by their teamProvides reports on execution of project plans regularly; track and report on goals and KPIs and make recommendations to optimize including coordination of multiple data streams involving a variety of stakeholdersAble to competently manage multiple projects at differing stages across shifting priorities and at a rapid pace.Uses discretion to activate leadership to prevent unnecessary delays or missing deadlines when needed.Works across various departments to train and educate on marketing projects, content and enablement toolsInspires the trust of others while working with integrity and a high ethical standard.Promotes departments vision and goals across the organizationContributes to the culture by advocating and driving execution of marketing-driven projects and initiatives through-out the entire companyAvailable, approachable and willing to advise, assist and train other team members and departmentsMeets work standards by following production, productivity, quality, and customer-service standards; resolving operational problems; identifying work process improvements.Updates job knowledge by participating in educational opportunities; reading professional publications and demonstrates initiative in professional development that enhances job performance. Proactively learns and proposes new solutionsHelps manage budget for team projectsProvide swift and ongoing support for the teams they serve that could include communications, job requests, reporting, etc. including clear documentation of all key decisions and project deliverables during and after projects to reinforce the enterprise knowledge base.Data management that could include cleaning and preparing data files, sharing lists with teams to ensure accuracy and provide overview of data points in compliance with Paycom data policiesResearch marketing trends and best practices that can enhance our programsAssists with special projects as needed and other duties as assigned.Education / Certification : Bachelors degree in marketing related field or equivalent experienceExperience : 5 years in corporate and / or B2B marketingPrevious experience in direct marketing, targeted marketing or segmentation marketingStrategic content creationStrong project management skillsPREFERRED QUALIFICATIONSEducation / Certification : Bachelors degree in marketing or related fieldExperience : Experience with HR-related subject matterSaaS-related experienceExperience in a sales related fieldAudience research experienceProcess improvementSkills / Abilities : Ability to think strategically, but also demonstrate a healthy balance of analytical, creative, process and editorial skills.Project Manager. You have demonstrated ability to execute on multiple projects, make adjustments as priorities shift and proven experience in coordinating ideas and resources to achieve goals.Driven and organized. Able to manage own workflow while communicating and coordinating with the team.Pro-active, creative thinker that contributes original and resourceful ideas to workplace and marketing challenges.Nimble and dependable. Able to thrive in a fast-paced, unpredictable environment and displays a dependable, strong work ethic. Youre also able to handle a number of high priority projects simultaneously and effectively.Takes ownership of work and motivated by team successTeam player. Strong interpersonal skills, but also works well independently. Ability to collaborate and brainstorm with marketing coworkers. Establish and manage relationships throughout the business.Storyteller and communicator. Established written and verbal communication skills.Self-educator, able to accumulate knowledge related to our clients and the products, services, industry, markets, and resources affecting the payroll and HR technology space.Represents the team in strategic meetings across the organization independentlyAbility to review and analyze a wide variety of information and recommend specific action.Demonstrates proficiency with computers, specifically in Outlook, Excel, PPT, web conferencing, etc.Strong attention to detail needed.Provides expertise and advice to teams to increase efficiencyRelies on experience and judgment to plan and accomplish goalsEnhances the reputation of department and organization by accepting ownership for accomplishing a wide variety of project assignmentsPerforms a variety of tasks in which a degree of creativity and latitude is required.Paycom is an equal opportunity employer and prohibits discrimination and harassment of any kind. Paycom makes employment decisions on the basis of business needs, job requirements, individual qualifications and merit. Paycom wants to have the best available people in every job. Therefore, Paycom does not permit its employees to harass, discriminate or retaliate against other employees or applicants because of race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, military and veteran status, age, physical or mental disability, genetic characteristic, reproductive health decisions, family or parental status or any other consideration made unlawful by applicable laws. Equal employment opportunity will be extended to all persons in all aspects of the employer-employee relationship. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation benefits, and separation of employment. The Human Resources Department has overall responsibility for this policy and maintains reporting and monitoring procedures. Any questions or concerns should be referred to the Human Resources Department.

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