Demand Generation Manager, Digital - San Francisco

PayZen is on a mission to bring financial health to healthcare. Our products improve both access and affordability for patients and cash flow & administrative complexity for medical providers. We are trusted by a rapidly growing number of health systems, hospitals, and physician groups and are backed by leading venture capital investors.

We are looking for a strategic and results-oriented Demand Generation Manager to play a pivotal role in the continued growth of PayZen. You’ll lead the planning, execution, and optimization of highly targeted, account-based digital campaigns that drive pipeline and revenue growth. This role is ideal for a data-driven marketer with deep experience in building multi-channel campaigns focused on engaging and converting B2B enterprise audiences. 

You’ll collaborate across the marketing and sales organizations to deliver compelling campaigns that engage key decision makers, nurture leads, and convert interest into opportunities. Additionally, you will own the strategy and performance of paid marketing channels, working closely with external agencies to execute and optimize paid media programs to maximize reach and ROI within priority accounts. As a key leader on the demand generation team, the ideal candidate will bring creativity, analytical rigor, and a passion for driving measurable impact on pipeline and revenue.

• Develop & Execute Digital Campaigns - Plan, execute, and optimize multi-channel digital campaigns (paid media, content syndication, email marketing, social media, and website) to drive demand, pipeline growth, and revenue across enterprise and mid-market segments
• Paid Media Strategy & Management – Oversee paid search (Google Ads), paid social (LinkedIn), content syndication, and trade association marketing, ensuring they generate high-quality leads 
• Marketing Automation & Lead Nurturing – Own and optimize our email marketing strategy and lead nurturing programs to accelerate pipeline creation
• Performance Tracking & Optimization – Track and analyze campaign effectiveness, optimizing for lead quality, pipeline contribution, and revenue impact. Collaborate with external agencies to execute paid media programs, leveraging A/B testing and continuous optimization to maximize ROI
• Sales & SDR Alignment – Work closely with the Sales Development and Sales teams to ensure successful campaign enablement, lead handoff and lead follow-up. Continually optimize lead scoring, routing, and feedback loops 
• Content & Messaging Collaboration – Partner with Content and Creative teams to develop high-performing marketing assets that resonate with key decision makers and drive engagement across the buyer’s journey
• Market Insights & Innovation– Stay ahead of industry trends and best practices to drive innovation and maintain a competitive demand generation strategy

• 5 years of marketing experience in a fast-paced and/or startup environment, preferably in B2B SaaS or healthcare technology. Select agency experience can also be relevant
• Experience growing a database organically via multiple channels
• Proven ability to drive pipeline and revenue by generating qualified leads for SDRs through highly targeted campaigns 
• Experience implementing effective sales enablement processes to maximize the reach and impact of demand generation campaigns
• Experience with tools such as Hubspot, Salesforce, Outreach, Google Analytics, and others to implement campaigns and measure success
• An analytical mindset with the ability to measure and report on marketing performance and ROI
• Excellent written and verbal communication skills, with an eye for detail
• A strong drive, work ethic, and results-driven operating style
• A high personal standard of excellence and a focus on doing things the right way
• A self-starter mentality and comfort with building and scaling programs in a high-growth, resource-conscious environment

• An opportunity to positively affect the lives of thousands of patients
• A flexible lifestyle that fits the modern work-life balance
• A chance to join a high-growth company at an early stage
• Highly skilled co-workers with whom you can grow your skillset
• Be a part of a team that revolutionizes medical payments in ways never seen before
• The ability to impact company values and culture in a collaborative environment - we value all comments and suggestions
• Competitive pay, employer-paid healthcare, stock options

Salary : $130,000 - $150,000