Digital Content Manager

PBS12 is a dynamic, creative place to work with talented employees having diverse backgrounds and interests who are committed to a common goal and work hard to achieve it.

The Mission of PBS12 is to create, curate, and distribute quality content that connects Coloradans with their world. PBS12 content is educational, informative, entertaining, inspirational, and original.

PBS12 teammates are driven by the values of respect, inclusivity, independence, curiosity, empathy, joy, integrity, and trust.

Working together, PBS12 teammates are creating a culture of innovation, quality, transparency, and accessibility.

The PBS12 team is committed to being good stewards of the PBS12 brand and its resources to ensure PBS12 will serve Coloradans for generations to come.

Job Description:

PBS12 seeks a dynamic and results-oriented Digital Content Manager to help design and execute our digital marketing initiatives across multiple media channels. The ideal candidate will be a digital marketing generalist with experience in various areas of digital marketing and a passion for delivering creative solutions that drive brand engagement and growth.

As the Digital Content Manager, you will work within a small, collaborative Marketing and Development team. This role is not for those who want to fly under the radar; the ideal candidate will be proactive, is a creative contributor, reaches out when help is needed, has both an analytical and creative brain, and is willing to jump in when/where needed. 

This role is multi-faceted and will require experience (or willingness to learn) in many areas of digital marketing. 

What You’ll Do: 

• Strategy Spot-on Execution: Help craft and execute the digital marketing strategies for PBS12’s original and acquired content. You’ll develop and execute a digital-forward plan to support events, original programs, and fundraising and membership efforts.  
• Social Media & Website Management: Manage and create content for all social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.), including developing a content calendar, monitoring engagement, and analyzing performance. You’ll also help upload content, thumbnails, and manage homepage banner assets to keep our website updated.  
• Email Marketing: Create and distribute our twice-weekly email newsletter, as well as requested emails from internal departments to help support other efforts. 
• Collaborate: Work cross-departmentally with content, production, and development teams to ensure brand alignment on messaging and campaigns and to help achieve our fundraising and membership efforts and goals. 
• Data-driven success: Monitor, track, and report on the performance of marketing campaigns across various channels. Must be able to clearly communicate and analyze wins, opportunities, and next steps.  

Qualifications and Skills: 

• Must Have 
• 3 years in digital marketing, preferably with exposure to digital and social media, video creation, and digital marketing strategy  
• Ability to work in a fast-paced environment and handle multiple projects simultaneously 
• Must have a strong understanding of digital and social marketing best practices and strategies. 
• Ability to clearly communicate address both internal and external communications needs, copywriting for social media, promotional copy, etc. 
• Project/time management and creative problem-solving skills when faced with competing priorities are a must.  
• Strong analytical sense for optimizing and presenting solutions 
• Need to be able to create your own graphics and videos in a program of your choice for the purpose of social media and digital platforms. 
• Great work ethic and a can-do attitude. Must be forward-thinking and proactive. 
• Working knowledge of Meta analytics, Canva or Adobe Suite, YouTube, HubSpot/MailChimp 
• Ability to do light editing (cutting clips from existing work, pulling video frames) and image work (re-sizing images, adding text. creating thumbnails) 

• Nice to Have 
• A bachelor’s or master’s degree is valued but is not required. 
• Working knowledge/experience with Google Analytics, Google AdWords certification, ComScore 
• Experience creating, editing, and publishing digital and social media efforts 
• Nonprofit marketing experience is a plus 

Compensation: $65-70K annually  

Work Environment: Hybrid—enjoy flexibility while making an impact – 2 days in office (Monday and Wednesday). Some nights and weekends will be required to capture footage at events. 

Benefits: PBS12 offers a comprehensive benefits package with 100% employer-sponsored medical, dental, LTD, and a $25k life insurance policy along with access to a Health Savings Account (HSA). Paid time off includes 10 holidays, Winter Break, plus accrual of vacation, and sick time. Additionally, employees may participate in a 403b retirement plan with a 3% employer match after one year of service.  

To Apply: Please send a single PDF document including cover letter and resume no later than March 7, 2025.  

PBS12 is a dynamic, creative place to work. We have talented employees with diverse backgrounds and interests who are committed to a common goal and work hard to achieve it. On the air and off, in front of the cameras and behind the scenes, everyone at PBS12 plays an important role. PBS12 is an Affirmative Action / Equal Opportunity Employer and is actively seeking to diversify its workforce. PBS12 provides equal employment opportunities (EEO) to all staff and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.