Director of Sales & Marketing

Peace of Mind Technologies LLC, (POM), is currently seeking a Director of Sales and Marketing to join our dynamic team and support the scaling of our sales organization.

About the Role

As the Director of Sales & Marketing, you will lead and develop the sales team, drive revenue growth, and refine sales strategies to maximize performance. You will collaborate with senior leadership to optimize sales processes, implement data-driven decision-making, and ensure seamless alignment between sales and other business functions.

About Us

Peace of Mind Technologies, LLC (POM) is New York’s premier systems integrator for security and surveillance technology. Specializing in high-tech systems, cloud-based software services and audio/video solutions for thousands of businesses, schools and properties in the greater New York Metropolitan area, POM’s diverse client roster comprises a wide range of prestigious and well-known organizations. Founded in 2002, POM has handled more than 2,000 site installations, primarily focused on large offices, retail, hospitality, health care, education, and real estate (commercial, luxury residential and hi-rise).

Responsibilities

• Sales Goal Achievement:
  • Manage our Team of Sales Representatives and help them achieve their sales goals.  This includes all segments of sales:  New Business Opportunities, Upsells and Cross Sells to existing clients, and customer retention and growth.
  • Be personally involved in key strategic opportunities, helping our sales representatives close their deals as needed.
  • Spend time as an Ambassador of POM in Networking and other Business Development Activity that drives our brand and identifies opportunities for our sales reps to pursue.
• Sales Process Optimization:
  • Lead the development and continuous improvement of sales processes to increase efficiency and effectiveness across the sales organization.
  • Identify opportunities to streamline workflows, reduce bottlenecks, and implement automation tools that increase sales productivity.
  • Work closely with our Estimating Department in the natural flow of getting estimates and quotes out to our prospects.  You are accountable for managing the prioritization of work as needed.
• Data Analysis & Reporting:
  • Provide actionable insights through sales analytics, reporting, and forecasting to support decision-making.
  • Track and analyze key sales metrics, including pipeline health, conversion rates, sales cycle time, and win/loss ratios.
  • Create regular sales performance reports for the executive team, ensuring data-driven decisions.
• Sales Forecasting & Budgeting:
  • Lead sales forecasting efforts, working closely with sales leadership to predict future revenue, identify trends, and plan for resource allocation.
  • Collaborate with Finance to ensure accurate revenue forecasting and budget adherence.
• CRM & Systems Management:
  • Oversee the management and optimization of the company’s CRM which is Salesforce, ensuring data integrity and best practices.
  • Ensure that sales teams are trained on CRM systems, best practices, and efficient use of sales tools.
• Cross-Functional Collaboration:
  • Work collaboratively across all divisions as needed to drive sales.  This may involve other divisions such as Finance, Operations, as well as interfacing with our Suppliers.
  • Work closely with marketing to ensure effective lead management, nurturing, and seamless handoffs from marketing to sales.
• Sales Compensation & Incentives:
  • Manage the sales compensation structure, ensuring that the incentive program aligns with company objectives and drives desired behaviors.
  • Partner with HR and finance teams to manage commission structures and sales performance tracking.
• Team Management:
  • Assist in recruiting, interviewing, and onboarding new sales team members.
  • Work with sales leadership to identify areas where sales teams need additional training, tools, or resources.
  • Implement sales training as needed.  Keep our sales representatives learning and growing.
  • Support the creation and implementation of sales enablement initiatives that improve the effectiveness of the sales team, including onboarding programs and ongoing training.
  • Mentoring sales team – Business Development Executives, Account Executives, Account Managers, and Design Team.
• Project Management:
  • Manage and lead sales operations projects, ensuring timely execution and alignment with organizational goals i.e. client/prospect educational and POM networking events.
  • Identify and implement new tools, technologies, or practices to optimize sales performance.
• Strategic Negotiations:
  • Help the sales team finalize sales.
  • Stepping in to overcome objections to drive deals forward.
  • Assist with pricing, contract terms, or additional incentives.

 Desired Skills and Experience

• Experience: 5-8 years in Sales Operations, Revenue Operations, or a related role, with a focus on B2B services or technology companies. Experience managing cross-functional teams and driving process improvements.
• Leadership: Proven track record of working with senior leaders, collaborating with cross-functional teams, and managing sales processes.
• Analytical Skills: Strong proficiency in data analysis, sales reporting, and forecasting.
• CRM Expertise: Extensive experience with CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM), including managing data integrity and driving adoption.
• Sales Strategy: Deep understanding of the sales cycle, from lead generation through to closing deals. Ability to translate business objectives into operational strategies.
• Problem-Solving: Strong analytical and critical thinking skills, with a demonstrated ability to identify problems and propose actionable solutions.
• Communication: Excellent verbal and written communication skills. Ability to present complex data and insights to executive teams in a clear and actionable way.
• Advanced Excel Skills: Strong Excel skills and proficiency with business intelligence tools (e.g., Power BI, Tableau).
• Bachelor’s degree in Business, Marketing, Finance, or a related field (Master’s degree or MBA is a plus).
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo) is a plus.

Does this sound like you?

 Benefits Include:

• $175,000 - $250,000 OTE
• Health, Dental, and Vision Insurance
• Life Insurance
• Voluntary Disability Insurance
• 401k plan with matching contribution
• Generous paid-time-off policy
• Pre-tax Commuter Benefit

 We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

Salary : $175,000 - $250,000