What are the responsibilities and job description for the Vice President of Marketing position at Peach State Truck Centers?
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Vice President of Marketing
Job Summary : The Vice President of Marketing will lead the marketing department, developing and implementing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth. This role requires a dynamic leader with a proven track record in marketing leadership, preferably within the automotive or heavy-duty truck industry.
Key Responsibilities :
- Strategic Planning : Develop and execute comprehensive marketing strategies that align with the company’s business goals and objectives.
- Brand Management : Oversee brand positioning, ensuring consistent messaging across all marketing channels.
- Digital Marketing : Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing to produce robust lead generation. Grow social media followings.
- Market Research : Conduct market research to identify trends, opportunities, and competitive landscape.
- Budget Management : Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
- Team Leadership : Build and mentor a high-performing marketing team, fostering a culture of creativity and innovation.
- Staff Management : Manage the marketing department staff, including hiring, training, and performance evaluations.
- Customer Feedback : Respond to customer feedback, ensuring that customer insights are integrated into marketing strategies and initiatives.
- Collaboration : Work closely with sales, product development, and other departments to ensure cohesive marketing efforts. Provide support and marketing guidance for Operational VPs and General Managers through collaborative experiences.
- Performance Analysis : Monitor and analyze marketing performance metrics, providing regular reports to the COO and other stakeholders.
- Public Relations : Manage public relations efforts, including media relations, press releases, and crisis communication.
Qualifications :
Personal Attributes :
This role is pivotal in shaping the marketing direction of Peach State Truck Centers and requires a visionary leader who can drive the company’s marketing efforts to new heights.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
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