What are the responsibilities and job description for the Digital Marketing Manager position at Pelagion?
Job Description
Position Scope: Be the voice of our team as we bring to market the most exciting electric watercraft ever! You will be responsible for messaging designed to both establish a brand identity and generate the right opportunities for Pelagion’s new Hydroblade and future e-mobility products.
Responsibilities: A successful individual in this role will:
Pelagion is a a pioneering force in the watersport industry. We have leveraged the efficient power of hydrofoils and paved the way for the first stand-up electric hydrofoil with steering capabilities, the HydroBlade.
Pelagion is a a pioneering force in the watersport industry. We have leveraged the efficient power of hydrofoils and paved the way for the first stand-up electric hydrofoil with steering capabilities, the HydroBlade.
Position Scope: Be the voice of our team as we bring to market the most exciting electric watercraft ever! You will be responsible for messaging designed to both establish a brand identity and generate the right opportunities for Pelagion’s new Hydroblade and future e-mobility products.
Responsibilities: A successful individual in this role will:
- Drive brand excitement and sales by leveraging targeted social media platforms
- Develop and execute a marketing plan for our new HydroBlade personal watercraft product launch
- Identify the best opportunities to create market pull for the HydroBlade
- Maintain a brand identity and ensure all marketing communications meet that identity
- Establish relationships and work with online influencers to promote Pelagion
- Possess an unrelenting sense of cutting edge style as it relates to corporate identity
- Using a budget, manage all external branding and marketing communications—such as:
- Company Website
- Online Social Media
- Trade Shows
- Mail and Email Campaigns
- Presentations and Marketing Collaterals
- Articles and Press Releases
- Establish lead generation targets, sales conversions, and other metrics
- Plan, manage and report activity results
- Strong social media mastery
- verbal, written, and organizational skills
- Must have a portfolio of successful campaigns from previous responsibilities
- Possess enough of a technical background to understand key technical differentiators
- Be able to write semi-technical papers on such subjects once learned
- More than five years of marketing and copywriting experience is desired, as is a four-year degree in a related field
Pelagion is a a pioneering force in the watersport industry. We have leveraged the efficient power of hydrofoils and paved the way for the first stand-up electric hydrofoil with steering capabilities, the HydroBlade.
Pelagion is a a pioneering force in the watersport industry. We have leveraged the efficient power of hydrofoils and paved the way for the first stand-up electric hydrofoil with steering capabilities, the HydroBlade.