Associate Media Planner

ABOUT THE ROLE

Peloton is seeking a results-oriented Associate Media Planner to join its Global Media Planning & Buying team. Reporting to the Manager, Media, this role will be responsible for supporting the full lifecycle of global offline media campaigns, from strategy development and budget management, to execution, optimization, measurement, and reporting. The ideal candidate possesses a deep understanding of the offline media landscape, including but not limited to TV, CTV/OTT, Streaming Audio, Podcasts, Direct Mail, and OOH. You have experience defining relevant KPIs (e.g., CPVs, response rates, reach, iCAC), as well as working knowledge of different buying strategies (direct vs. programmatic), optimization levers, and measurement methodologies to drive growth and performance.

YOUR DAILY IMPACT AT PELOTON

• Oversee daily budget pacing and ensure efficient spend allocation.


• Deliver weekly performance reports with actionable insights and optimization recommendations.


• Assist in developing short- and long-term media testing roadmaps.


• Provide input on creative assets, ensuring they adhere to channel best practices and align with media objectives.


• Manage the creative asset handoff and trafficking process, coordinating with internal and external teams for smooth execution.


• Coordinate campaign timelines and ensuring all stakeholders meet key milestones for seamless campaign launches.


• Collaborate with the media agency to drive strategic execution against goals and KPIs.


• Partner with cross-functional teams (Global Media Strategy, Product & Integrated Marketing, Creative, and Analytics).


• Support post-campaign analysis, synthesizing key learnings for future planning.


• Continuously research and identify new, innovative offline marketing tactics.

YOU BRING TO PELOTON

• 2 years of experience in offline media planning in North America (experience across the UK, Germany, or Australia is a plus).


• Understanding of offline media measurement methodologies, such as MMM, MTA, burst attribution modeling, pixel-based tracking, etc.


• Strong analytical skills with the ability to extract insights from data, implement findings into channel strategies, and communicate key takeaways.


• Experience with A/B testing and campaign optimization.


• High level of proficiency in Google Suite; (Looker experience is a plus).


• Advanced Excel/Google Sheets skills, including pivot tables, VLOOKUPs, and media-related formulas.


• Exceptional project management abilities with a keen attention to detail.


• Strong interpersonal and communication skills; must be a proactive self-starter.


• Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.


• Experience in DTC and/or subscription-based businesses is a plus.

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ABOUT PELOTON:

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.  If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.

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