What are the responsibilities and job description for the Senior Demand Generation Manager position at Pendulum Intelligence, Inc.?
About Us
Pendulum is a mission-driven company, dedicated to solving complex problems and empowering our customers. Inspired by our original focus on countering harmful narratives, we've expanded our vision to address the challenges of today's digital, interconnected world-where audio and video dominate, and text takes a backseat. Pendulum provides unique insights into the conversations that matter most, helping organizations identify emerging narratives, understand their impact, and respond with confidence.
Why Pendulum?
At Pendulum, we believe diverse teams drive the strongest outcomes. By embracing a plurality of perspectives, we make better decisions and create more impactful solutions. Our mission of analyzing online narratives and understanding the communities and claims behind them requires diversity of thought at every level. We're committed to fostering an inclusive and equitable workplace where everyone can thrive.
About the role
We're searching for a highly motivated and creative Senior Demand Generation Manager to lead our efforts in driving awareness, engagement, and pipeline growth. This is a pivotal role that requires a mix of strategic thinking, campaign execution, and performance analysis. The ideal candidate will have a track record of generating high-quality leads and driving revenue for B2B software companies, along with a passion for storytelling and innovation.
What you'll do
- Design and execute multi-channel demand generation campaigns, including email, social media, paid media, and events, to drive pipeline growth.
- Collaborate with sales, product, and marketing teams to create targeted strategies that align with buyer personas and customer needs.
- Develop and maintain a lead scoring framework to prioritize high-potential opportunities.
- Optimize lead nurturing strategies to boost conversion rates, reduce churn, and enhance customer lifetime value.
- Produce compelling content that addresses customer pain points and highlights Pendulum's unique value.
- Use A / B testing and performance analysis to refine campaigns and make data-driven improvements.
- Work cross-functionally with teams across the company to ensure campaigns align with broader business goals.
- Monitor budgets, forecast spend, and measure success using key metrics like conversion rates, pipeline growth, and ROI.
What you bring
What we offer
At Pendulum, we don't just hire employees-we empower teammates. If you're ready to make an impact and help shape the future of online intelligence, we'd love to hear from you. Apply today and join us on our mission to create a safer, more informed world.