What are the responsibilities and job description for the Digital Marketing Manager position at PENN ENGINEERING?
At PennEngineering, we innovate and collaborate to make the world a better place. You can contribute to work that matters with a company where diversity, equity and inclusion are shared values. We’re committed to fostering an environment for every employee that’s welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.
PennEngineering is seeking a motivated, excited, individual to be a part of our Marketing team. As the Digital Marketing Manager at PennEngineering, you’ll collaborate with teams that do truly amazing things.
Join us as we build the future in Manufacturing and Engineering!
WHAT YOU WILL DO:
- Build, implement, execute and maintain the company’s digital marketing strategy, including website and app building and maintenance, marketing automation and CRM integration, social media marketing, SEO/SEM, Account Based Marketing (ABM) and inbound marketing.
- Work with internal and external teams to optimize the marketing tech stack, including marketing automation & account-based marketing platforms, CRM applications and other technologies to ensure streamlined functionality to support Marketing strategy.
- Coordinate with creative and digital agencies to build, implement, and launch digital resources such as websites, microsites, interactive tools and apps.
- Maintain and manage updates to the company’s websites via CRM, its marketing automation platforms, and other digital tools and resources as needed.
- Build, execute and maintain the company’s search (SEO/SEM) strategy and presence to drive qualified and relevant visitors to our web properties.
- Work closely with cross functional global teams to recommend digital marketing strategies for campaigns, product launches, and other marketing initiatives to meet and exceed agreed-upon metrics.
- Continuously measure, report, and make recommendations regarding how to improve the effectiveness of existing strategies, campaigns, tactics, and technologies to maximize the success of the company’s digital marketing efforts.
- Research and evaluate new and upcoming digital marketing technologies and proactively recommend when to pilot or implement those identified as applicable.
