Marketer

JOB SUMMARY

The Community Liaison interfaces with hospitals, skilled nursing homes, board and care homes and outpatient discharge planning services, and physician offices.

Provides and acts as a community resource and public relations representative in facilitating safe quality healthcare in our communities.

The Community Liaison is expected to generate appropriate patient referrals / admissions by establishing and maintaining professional relationships with all referral sources.

DUTIES & RESPONSIBILITIES

Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.

Contacts prepares and conducts sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.

Assists the Executive Director and / or Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.

Monitors allocation of resources according to budgetary limitations.

Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.

Establishes and maintains positive working relationships with current and potential referral and payer sources.

Documents all physician office visits, referral source visits, follow up, phone calls and gifts.

Ensures all communications, messaging and branding is aligned with the culture.

Builds and monitors community, customer, and payer and patient perceptions of Southwestern Palliative Care and Hospice as a high-quality provider of services.

Strategic planning including identifying opportunities for additional or improved services to address customer needs.

Maintains comprehensive working knowledge of Palliative Care and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.

Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Cornerstone Healthcare, Inc.

Monitors and reports cost effectiveness of marketing efforts.

Assists patient and / or patient’s family through election of benefit and admission process.

Work closely with Care Coordination Team on any patient-related issues.

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job.

The employee may be requested to perform job-related tasks other than those stated in this description.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

Bachelor's degree in Marketing, Business Administration, or related field, Master’s Degree preferred.

At least three years’ experience in health care marketing preferably in hospice care operations preferred.

Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain relationships in the communities.

Ability to market and deal tactfully with customers and the community.

Able to maintain an organized approach to territory management and work with limited supervision.

Demonstrates good communications skills, negotiation skills, and public relations skills.

Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

The ability to drive and / or have access to transportation for agency related travel (e.g. community partners, patients, etc.

is an essential function of the job. Must have and maintain a valid driver’s license, maintain automobile insurance coverage and have access to an automobile.

ACKNOWLEDGEMENT

I have read this job description and fully understand the requirements and notices set forth therein. I hereby accept the position and agree to perform the identified essential functions in a safe manner and in accordance with the Company’s established policies and procedures.

I agree to request guidance from my Supervisor in the event that I am unsure of how to interpret any policy.

I further understand that my employment is at-will and thereby understand that my employment may be terminated at-will either by the Company or myself, and that such termination can be made with or without notice.

This position consistently supports and promotes compliance with the Code of Conduct by maintaining the privacy and confidentiality of information, protecting the assets of the agency, acting with ethics and integrity, reporting non-compliance, and adhering to applicable Federal, State, and local laws and regulations, accreditation and licensure requirements (if applicable), and all policies and procedures.

Last updated : 2024-06-25