What are the responsibilities and job description for the Digital Marketing Manager position at PENNEP?
Job Overview:
PENNEP is seeking a talented and dedicated Digital Marketing Technology Manager to join our client’s dynamic team. As a member of the Digital Team of client for the US and Canada markets as well as LGbeauty.com and brands, the Digital Marketing Technology Manager has experience working on enterprise websites, email development and comfortable managing event and ecommerce tags and has a solid understanding of web analytics. You will report to the Head of Digital for client of US and Canada as well as work alongside to support LGbeauty.com and brands efforts from time to time.
This is a contract to hire - onsite role. Candidate will work in a hybrid schedule (3 days per week at the office).
Roles & Responsibilities:
- Managing a team of Email and Marketing Automation team members
- Be the liaison between business stakeholders and engineer configurations to manage the API calls, ETL’s to ensure a clean data flow between multiple ecommerce platforms, CRM and ESP systems.
- Manage the architecture of marketing data to support marketing initiatives, tracking and dynamic content for email marketing
- Establish and own process on website tagging, tracking and analytics, leveraging tools like Google Tag Manager, Google Analytics, and Microsoft Clarity
- Troubleshoot and resolve issues in tracking implementations, ensuring data accuracy across platforms.
- Design and manage event tracking, e-commerce tracking, and consent management setups.
- Create reports and dashboards in looker studio to represent a visualization for cross functional departments specifically for the digital marketing and merchandising team to analyze their efforts.
- Develop and maintain web SOPs and training documentations
- Translate complex business strategies within e-Commerce and direct selling business of client to assist with automation, personalization and segmentation
- Help develop and refine segments to enable one to many personalization efforts on site and overall journey through marketing channels
Required Skills and Experience:
- Minimum 4 years of experience in website management or equivalent
- 3 years of email development experience to support day-to-day marketing, communication and triggered real-time communication partnering with IT and other systems
- Hands-on experience with web technologies, including JavaScript, HTML and CSS
- Comfortable with Tag Management tools such as Tealium or Google Tag Management
- Experience with debugging and testing tools like Tag Assistant, Debugger, or browser console.
- A solid understanding of enterprise ESPs configurations and data components of automations
- Has a passion to drive reliable data insights through validation and collaboration with IT, BI and Analytics.
- Able to demonstrate innovation, successfully tackling challenges in new and creative ways in often-stressful, deadline-intensive environments.
- Experience with web accessibility, compliance and upcoming regulations
- Ability to understand and develop solution strategies and communicate recommendations to executive leadership
Education:
Bachelor’s degree in Marketing, Computer Science, or a related field.
About PENNEP
PENNEP works with national, multinational clients and thrives to become one of the world's leading professional services companies with a vision to transform clients' business, operating, and technology models for the digital era. Our leaders have 50 PLUS Years of combined and unique industry knowledge with a consultative approach that helps clients envision, build and run more innovative and efficient businesses.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
PENNEP is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We provide engineering excellence practices training for all our employees.
