What are the responsibilities and job description for the Director of Institutional Advancement position at Pensacola State College?
Job Description: The Director of Marketing & Communications provides strategic leadership for Pensacola State College's marketing and communication initiatives. This role oversees the development and implementation of marketing and communication plans, ensuring alignment with the college's mission, vision, and values.
Key Responsibilities:
- Lead a high-performing team to create and implement marketing and communication strategies
- Develop and disseminate press releases, manage social media, and respond to media inquiries
- Cultivate relationships with media outlets to secure positive coverage
- Develop and execute crisis communication plans to protect the college's reputation
- Collaborate with departments to ensure accurate information is disseminated to the right audiences
Requirements:
- Bachelor's Degree: Communication, Marketing, Public Relations, or related field (Required)
- 3 years of experience in advertising, communications, or related field (Required)
- Excellent decision-making, problem-solving, and interpersonal skills
- Ability to work effectively in a fast-paced environment and adapt to changing priorities
- Dedication to Christian education and commitment to excellence
