What are the responsibilities and job description for the Executive Director of Institutional Advancement position at Pensacola State College?
**Marketing Role:**
The Senior Marketing Officer oversees institutional marketing and communication plans, ensuring quality and consistency across all channels.
**Key Responsibilities:**
- Leads a high-performing team to ensure cohesive branding.
- Implements comprehensive marketing and communications strategies.
Public Information and Reputation Management:
- Serves as the primary media spokesperson.
- Crafts and disseminates press releases effectively.
- Supports the social media team in managing direct messages and comments.
Media Relations:
- Cultivates and maintains strong relationships with the media.
- Secures positive coverage and accurate representation of the college.
- Handles press inquiries promptly and professionally.
**Requirements:**
- 3 years in advertising or communications.
- Bachelor's Degree in Communication, Marketing, Public Relations, or related field.
**Ideal Candidate:**
- A born-again Christian.
- Dedicated to training young people for serving God.
- Committed to educating students based on biblical values.
