What are the responsibilities and job description for the Marketing Director position at PepperJax Grill?
Marketing Director
Position Overview : We are seeking a dynamic and experienced Marketing Director to lead our marketing efforts across multiple platforms and brands, including PepperJax, Good Evans, and Nebraska Ale Works. The ideal candidate will be responsible for managing social media content, designing print materials, overseeing digital campaigns, and more. This role requires a creative and strategic thinker with excellent communication and project management skills.
Key Responsibilities :
Social Media Management :
Manage content, ads, and messaging for Facebook, Instagram, and Threads for PepperJax and Good Evans.
Oversee content, respond to messages, and manage ads for Nebraska Ale Works Facebook and Instagram accounts.
Print Material Design :
Design all print materials including in-store to-go menus, catering menus, coupons, flyers, handouts, window clings, billboards, in-store promo boards, yard signs, flags, and A-frames.
Customer Interaction :
Manage comments from emails, website surveys, and online reviews.
Website Management :
Oversee website content and functionality.
Manage all the listings content and hours.
Third-Party Platforms :
Manage relationships and content for third-party services such as Doordash, Uber Eats, and EZ Cater.
App Management :
Update and design app content.
Manage loyalty programs including email campaigns, push / pull notifications, SMS messages, and new offers / discounts within the app.
Campaign Management :
Develop and execute promotional and limited time offer (LTO) campaigns.
Manage and update menu photos.
Oversee website and social media mirror campaigns, including artwork and analytics.
OTT Campaigns :
Design, plan, and hire video content.
Handle media buying for TV spots.
Advertising :
Research and purchase billboard contracts.
Negotiate radio ad spots and write scripts.
Uniform and Sponsorship Management :
Design and manage the distribution of uniforms.
Manage sponsorships and marketing partnership opportunities.
Survey and Analytics :
Develop survey content and integrate it into the website.
Pull and analyze reports on campaign performance.
Required Qualifications :
Bachelor’s degree in marketing, Business, or a related field.
Minimum of 5 years of experience in a marketing leadership role.
Proven experience managing social media platforms and digital marketing strategies.
Strong design skills for both digital and print media.
Proficiency in website management and third-party platform integration.
Excellent analytical skills to interpret campaign performance data.
Strong project management and organizational skills.
Exceptional communication and interpersonal skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Experience with loyalty programs and app content management is a plus.
Salary & Benefits :
PepperJax Grill has in place a competitive compensation and benefits package. The Assistant Controller position is bonus eligible in addition to medical, dental, vision, 401(k), paid time off and other benefits.
The company’s corporate headquarters are in Kearney, Nebraska. This position can be a remote position, but the candidate must reside within 2 hours of Kearney, Nebraska, or within 3 hours of the Omaha, Nebraska metropolitan area. The position will involve occasional travel to meetings in Kearney or Omaha or other meeting locations as needed.
Background screening is a conditional requirement for this position.
PepperJax Gril is an equal opportunity and affirmative action employer. PepperJax Grill shall not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity and expression, domestic partner status pregnancy, disability, citizenship, genetic information, protected veteran status, or any other characteristic protected by federal, state, or local law.
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