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Internet Marketing Specialist

Peppermill Resort Spa Casino
Reno, NV Full Time
POSTED ON 1/26/2025 CLOSED ON 2/21/2025

What are the responsibilities and job description for the Internet Marketing Specialist position at Peppermill Resort Spa Casino?

The Internet Marketing Specialist is responsible for developing and executing end-to-end email marketing campaigns, from conceptualization and strategy to delivery and analysis, as well as manage and grow presence across key social platforms.

Duties

Email Marketing

  • Design mobile-responsive email templates that reflect brand guidelines and drive conversions.
  • Conduct A/B testing on subject lines, content, and send times to optimize performance.
  • Maintain and grow email subscriber lists while ensuring compliance with privacy regulations.
  • Generate monthly performance reports with actionable insights.
  • Segment audiences and personalize content to improve engagement rates

Social Media

  • Create engaging multimedia content including short-form videos, Stories, Reels, and static posts.
  • Develop and maintain a consistent brand voice across all social channels.
  • Monitor social media trends and adapt strategy accordingly.
  • Handle community management and customer engagement.
  • Work with cross-functional teams, including gaming, sales, and other departments, to manage the brand’s reputation, identify key influencers, and coordinate impactful campaigns.

Qualifications

  • Bachelor’s degree in digital marketing, Communications, or related field
  • 3 years of experience in digital marketing with focus on email and social media
  • Proficiency in HTML, CSS, Dreamweaver, and Photoshop, with a strong understanding of email marketing best practices, including deliverability, GDPR, and CAN-SPAM compliance.
  • Knowledge of video editing tools and social media management platforms like Hootsuite or Sprout Social
  • Experience using data analysis tools, such as Google Analytics, to measure campaign performance and inform decisions.
  • Strong copywriting and content creation skills
  • Proficiency in graphic design tools (Adobe Creative Suite, Canva)
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