Product Manager (3 month fixed term)

About Perceptive

Our mission is to shape the future of clinical research. With decades of experience and the brightest minds in the industry, we help the global biopharmaceutical industry bring new, advanced medical treatments to market, faster.

We seek to change the world, and with the support of our teams across the globe, we flourish together. At Perceptive, we are one team. We learn, grow and win together.

Are you ready to help change the world?

Apart from job satisfaction, we can offer you:

HEALTH:
- Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

WEALTH:
401(k) program, life & accident insurance and disability insurance

About the role

Knowledge:

• Understands and can articulate & critically analyze the target market size, potential segments and impacts on commercial strategy.
• Understands and stays current with market requirements: jobs, pains and gains of key personas.
• Maintains current awareness of potential new and existing competitors and recommends approaches in which to remain competitive in the market.
• Promotes the application of generic and specific body knowledge in own organization.
• Develops own business knowledge of the activities and practices of own organization and those of suppliers, partners competitors.

Customer ROI and

Willingness to Pay:

• Works with BD and Sales Op teams to identify and analyze potential opportunities to drive NBA and profitability.
• Successfully promotes business services and solutions and successfully influences customer to engage in them.
• Contributes to the financial analysis of a customer’s ROI and the design of willingness to pay studies.

Develop Product

Messaging:

• Supports the development of the value proposition canvas into appropriate messaging such as, but limited to, Value Proposition and tailored for regional and client need.
• Provides feedback to and works with product managers when deciding on which market problems to address including Statement, Value Drivers, and individual benefits tied to features.

Buyers’ Journeys:

• Supports creation of the buyer’s journey for each buyer persona and recommends solutions/strategies in which to address opportunities.

Go-to-market plan(s):

• Documents target market and segments.
• Supports development of the marketing campaigns and tactics that map to buyer’s journeys and ensures all key KPI are considered and wherever possible mitigated.
• Supports engagement with external key opinion leaders and internal subject matter experts to produce content that is relevant to the go to market plan

Enable our sales

channels:

• Understands and supports our sales channels.
• Provides regular insights to all sales and other relevant teams on the problems we solve for our buyers and users.
• Collaborates with all sales and other relevant teams to develop internal tools and external collateral and teaches them how and when to use it.

Launch new offerings:

• Supports the planning and launch of net-new products and releases of existing products.
• Supports the cross-functional and multi-region implementation of the rollout plan.

Measure Performance:

• Analyzes formal (win-loss analysis, user interviews, etc), and informal (CRM data, sales meetings, etc) market feedback.
• Compares and analyzes actual results to projections.
• Assesses, tracks and reports progress against Go-to-market plan.
• Works with relevant teams to ensures that plans are delivered in a timely manner and in line with establish KPI’s that includes client satisfaction.
• Shares findings, update buyers’ journeys and the go-to-market plan

Relationship

Management:

• Supports the development of comprehensive stakeholder management strategies and plans.
• Builds long-term, relationships with stakeholders (internal and external).
• Facilitates the engagement of stakeholders and delivery of services and change projects, acting as a point of contact for stakeholders, facilitating relationships between them.
• Negotiates to ensure that stakeholders understand and agree what will meet their needs, and that appropriate agreements are defined.
• Supports actions to improve relations and open communications with and between stakeholders.
• Translates communications/stakeholder engagement activities into specific activities and deliverables.
• Deals with problems and issues, managing resolutions, corrective actions, lessons learned and the collection and dissemination of relevant information.

Other:

• Carryout any other reasonable duties as requested.

Skills:

• Excellent interpersonal, verbal, and written communication skills
• Demonstratable ability to apply critical thinking to problems and tasks and actively contributes to thought leadership internally and externally of the organisation
• Contributes to build and maintenance of an effective skills improvement training programme and encourages active participation
• Maintains an up-to-date awareness of trends, tools, technology, techniques and processes with the marketing environment and ideally their effect on the Life sciences domain
• A self-starter and able to work under own initiative
• Intermediate level experience in Microsoft packages including, but not limited to, Word, Excel, Visio, PowerPoint, Outlook

Knowledge and Experience:

• Proven experience of working with CRM and collaboration tools
• Proven experience of working with data analysis tools (e.g. Tableau, Power BI) in the life sciences industry
• Extensive professional experience in the same or very similar role
• Experience of working in clinical research, pharmaceuticals, or biotech
• Relevant experience in product marketing, product management, strategic marketing, or related roles preferred
• Experience in working in a team environment and making timely decisions under uncertainty
• Demonstrable experience in financial and market modeling to describe market opportunity
• Must be a strong public speaker, comfortable in front of groups

Education:

• Bachelor's degree in business, marketing, engineering, physical sciences, or related field

Come as you are.
We're proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.