What are the responsibilities and job description for the Product Marketing Lead position at Perchwell?
Who We Are
Perchwell is the modern data and workflow platform for real estate professionals and consumers. Based on the industry's foundational data, Perchwell builds a modern software suite to empower real estate professionals to do their best work, provide differentiated service to their clients, and grow their businesses.
Backed by Lux Capital, Founders Fund, and some of the country's leading Multiple Listing Services (MLSs), Perchwell builds next generation workflow software / data products for the multi-trillion dollar residential real estate industry. Perchwell is the first new entrant to come to market in decades and is currently scaling its best-in-class platform.
What We're Looking For
We are looking for an experienced and motivated Product Marketer to own Perchwell's go-to-market strategy and be the founding member of the GTM team. This is an exciting opportunity to create marketing strategies that continue to establish Perchwell as a stand alone in the industry.
The ideal candidate operates at all levels - including end to end strategy and execution - and is curious, action-oriented, and excited about building in a high-growth company in a rapidly evolving industry. You'll collaborate across the organization to better understand our target customers, create positioning and messaging to help us stand out, and think through the buyer's journey across platforms. You'll also be a subject matter expert in all areas related to Perchwell's brand, history, customers, vision, and in positioning Perchwell strategically in the market.
What You'll Do
- Lead, build, and launch customer-driven positioning and messaging for both our current and future products, features, and integrations that emphasizes Perchwell's unique position in the market and tells Perchwell's story
- Shape our approach to competition in the market by owning intelligence gathering, creating personas for the MLS market, and developing strategies for a complex niche industry
- Tackle local customer acquisition strategies, thinking creatively about both strategy and execution in geographically-constrained markets
- Develop and evangelize industry, market, and product expertise with cross functional teams
- Become an expert in understanding Perchwell's customers - including their pain points and how our solutions can help to build trust and grow those relationships
- Support new 0-1 motions, including but not limited to market research, customer calls, focus groups, pricing strategy, and launch planning
- Core member of the GTM leadership team and collaborates with the Customer Success, Product, Design, and Sales teams to drive product adoption with thoughtful customer programs to educate our customers on the value of Perchwell's product
Required for the Role
In this role, you'll work out of our New York City Office in Soho Manhattan 4 days / week.
Bonus Points for the Following
Salary Range
The compensation for this position is $165K-$205K base salary equity benefits
Benefits
Note : At this time, we are only considering candidates who are authorized to work in the U.S.
Salary : $165,000 - $205,000
