What are the responsibilities and job description for the Digital Marketing Coordinator position at Perfect Afternoon?
Job Description
Job Description
Salary : $48,000-$50,000
At Perfect Afternoon, we partner with brands to elevate their web, digital marketing, and branding and design efforts as if we were part of their team. Were seeking an experienced Digital Marketing Coordinator to join our growing agency and help spearhead our partners' accounts.
This role is perfect for someone with a passion for digital marketing and social media and a curiosity for learning new skills. If you thrive in a fast-paced, collaborative environment and are looking for a place where your creativity and problem-solving skills can shine, wed love to meet you!
Key Responsibilities :
- Manage and optimize social media platforms and campaigns, including Facebook, X, Instagram, LinkedIn, and Google Business Profiles.
- Maintain and execute a content calendar for social media channels, creating engaging and relevant posts, stories, and updates.
- Oversee social media engagement : respond to comments and messages, monitor online conversations, and engage with the community.
- Analyze social media and email marketing metrics, providing performance reports and actionable insights to improve strategy.
- Create and manage email marketing campaigns, including design, messaging, and A / B testing for optimization.
- Stay current on emerging digital marketing trends, tools, and best practices, applying this knowledge to enhance performance across all channels.
- Collaborate with internal teams (sales, design, development) to ensure consistent, on-brand messaging across all touchpoints.
- Support website management tasks, including SEO optimization, basic content updates, and performance tracking.
- Conduct competitive research and stay ahead of market changes to identify new digital opportunities for clients and the agency. Working with the Marketing Manager and other key team members to develop and execute comprehensive digital marketing strategies to enhance brand awareness, increase website traffic, and generate qualified leads for partners and internal marketing efforts.
- Adapt to other digital marketing tasks and projects as needed, contributing to various areas of the agencys growth.
What Youll Bring :
Why You'll Love Working at Perfect Afternoon :
Salary : $48,000 - $50,000
