What are the responsibilities and job description for the DIGITAL MARKETING COORDINATOR position at SMART?
Job Description
Job Description
JOB TITLE : DIGITAL MARKETING COORDINATOR
DEPARTMENT : MARKETING AND COMMUNICATIONS
GENERAL SUMMARY
The Digital Marketing Coordinator specializes in spearheading the development and growth of SMART’s different digital touch points including digital signage at bus stops, onboard digital screens and shelters, Email SaaS system and terminal e-boards as well as the SMART website. Act as a liaison between the IT Department and Marketing to monitor and maintain the health of digital systems, manage content updates, and produce emergency alerts. Collaborate with the Social Media Coordinator and Graphic Designer to create highly effective and consistent campaigns that enhance the user experience. Possess knowledge of CRM systems and develop the relationship marketing aspect of the system, analyze data, coordinate with various departments on data-driven changes and completion of complaint investigations.
DUTIES AND RESPONSIBILITIES
- Provide support for marketing activities and knowledge of CMS to maintain websites and possess working knowledge of CSS / HTML.
- Create and maintain email and text lists and messaging.
- Create and edit marketing materials, as needed.
- Research market trends and keywords as it relates to Google Analytics, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Develop relationships within the authority to keep information consistent across channels.
- Partner with multiple departments and vendors that generate content daily on behalf of the company including but not limited to PR agencies, Legal, Maintenance, Transportation, etc.
- Suggest new ways to attract prospective customers, including promotions and contests.
- Optimize image and video placement and recommend improved website functionality.
- Organize promotional activities and create an effective content strategy to engage and convert audiences across digital platforms.
- Ability to work some nights and weekends.
- Performs other duties as assigned.
Minimum Qualifications :
KNOWLEDGE, SKILLS, AND ABILITIES
Preferred : Ability to manage multiple projects at once and familiar with digital tools for increased growth.
SMART is an Equal Opportunity Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation / Age
THE AUTHORITY RESERVES THE RIGHT TO REVISE OR CHANGE THIS JOB DESCRIPTION AT ANY TIME.
