What are the responsibilities and job description for the Senior Brand Manager position at Perfect Timing Personnel Services?
Senior Brand Manager, Winery – Hybrid - Santa Rosa
Bring your entrepreneurial mindset, consumer first approach, and brand strategy development know-how to high growth family wine group in Senior Brand Manager role.
Nimble and scrappy, you are known as a go getter. You thrive in everchanging and evolving companies where the fast paced environment builds momentum, propelling you forward. Agile and flexible, you champion innovation, embrace change, pivot on a dime, and do so with a confidence and savvy.
Driving significant growth across this luxury portfolio of brands, you are a dynamic, fast-paced brand manager who can both envision and execute quickly, all with the consumer at the forefront of your thinking.
You will :
- Develop brand strategies and positioning for priority brands, including consumer-compelling point of difference
- Develop brand marketing plans that are applicable across PR, paid media, partnerships, events, and retail accounts
- Manage execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging, ensuring consistent messaging, imagery and quality standards
- Maintain accountability for approved brand budgets, revenue, and gross margin
- Assign and manage creative work through external agencies / vendors
- Work closely with Sales to execute the marketing plan and ensure that materials are available to drive results
- Coordinate branded special events, winemaker appearances, wine submissions and story pitches as needed
- Perform as an effective and eloquent ambassador for the brands at both trade and consumer events
- Work with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence
- Identify opportunity by channel, market, consumer, product or other for brand consideration
You have :
Bachelor’s degree 4 years’ premium wine brand marketing and / or luxury goods or beverage experience
Significant Experience in promotion, packaging and merchandising design / implementation
Experience in brand strategy, marketing communications planning, and budget / P&L management
Strong analytic, strategic and creative skills
Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment.
Self-motivated, team-oriented ethics and excellent interpersonal skills
Hybrid Role - Tues-Thursday onsite, Mon&Fri remote
140K - $165K
Hire contingent on passing background check
Salary : $140,000 - $165,000
