What are the responsibilities and job description for the Retail Go-To-Market (GTM) Sales Manager (East, West, National) position at Perfetti Van Melle?
OVERVIEW
Perfetti Van Melle (makers of Mentos, Airheads, Dentyne, Trident and Bubblicious!) is one of the world's largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide. We’re currently seeking an enthusiastic Retail Go-To-Market Sales Manager to join our growing team.
WHAT YOU WILL DO
The Retail GTM Sales Manager supports retail execution excellence for in-store selling activities. The role manages retail business activities, from development to implementation, to achieve retail business strategic objectives through broker partners.
Key responsibilities include:
- Supports retail businesses to ensure clear visibility on how brands and plans translate in the marketplace
- Ensures tools available including fact-based information and sales literature that can be used by retail brokers in retail business development efforts
- Conducts weekly/monthly analytics on retail sales KPI’s to track progress against retail sales initiatives, targets, and budgets
- Manages retail RTM tactics, budget tracking, broker performance, execution, and results and regularly review with broker leadership
- Effectively manages in-store execution with brokers by providing product education (PVM Portfolio), DSMP objectives by customer (Retail Priorities), sales resources such as POS and selling stories.
- Utilizes cross-functional teams, internal/external (marketing, supply chain, SLT, broker agencies) to develop actionable plans with retail for special projects based on key market or account opportunities
- Develops, executes, and tracks account-specific retail strategies (i.e., new item blitzes, promotions, and resets) to track progress against retail business targets
- Contribute to review of retail RTM model (retail strategy) and execute implementation of any changes within span of control
- Conduct in-field work-withs and market audits to understand broker in-store execution against retail objectives and competitive landscape.
WHAT WE NEED FROM YOU
- BS/BA in Business or a related field required
- 2-3 years of experience in the Consumer-Packaged Goods (CPG) Industry
- 1-2 years of experience in operations management and / or retail execution
- Understanding of category and syndicated data analysis; interpreting and drawing accurate conclusions (IRI, Neilson, and Retail Link)
- Understanding of SAP, TPM reporting, BI reporting and IRI data
- Ability to achieve results with and through other departments who do not report directly to this position
- Works effectively within a fast-paced, ambiguous, and changing environment
- Ability to create business strategic plans using P&L/budget skills
- Ability to effectively communicate key tactics and products that achieve the strategic objectives of brand and the business channels
- Proficient in Excel, PowerPoint, Word, and Access
- Ability to analyze computer reports on sales data, forecasts, and budgets
- Excellent analytical/problem solving skills with the ability to interpret data and handle complex situations in a cross functional environment
WHAT WE OFFER
At Perfetti Van Melle, we are committed to fostering a diverse, equitable, and inclusive workplace, where all individuals, regardless of background or identity, are valued, respected, and empowered to contribute their unique perspectives to the sweet success of our candy-loving community. Additionally, we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members' goals and well-being including:
- PTO package including vacation, sick, personal, and pay it forward time off
- 13 paid holidays
- 401k with Company Match up to 8%, ranking in the top 1% of the country
- Annual Bonus potential and merit-based increases
- Comprehensive Health Insurance
- Annual Well-Being subsidy
- Maternity & Paternity leave options
- Sam's Club or Costco annual membership reimbursement
- Tuition-Free College Program
- Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos)
