Marketing Communications Specialist

Job Description PCG is seeking an experienced Marketing Communications Specialist for its Marketing and Communications Department based in Lenexa, Kansas. This role supports marketing initiatives by writing compelling content that aligns with business goals, enhances brand presence, and drives engagement across diverse platforms. This position is central to PCG’s brand storytelling and consistent voice. About You:   You are a storyteller with a natural curiosity. You research and uncover compelling stories by connecting with internal experts, asking insightful questions, and translating findings into engaging brand messages that highlight trends and successes. You excel at collaborating with cross-functional teams, transforming technical concepts into clear, engaging content that differentiates our brand.  You are eager to learn and grow, bringing a proactive and research-driven approach to problem-solving, along with a passion to understand new subject matter.  You are capable of balancing multiple priorities, and you take ownership of individual projects while thriving in a team environment.  You bring a strong customer service mindset and the ability to build internal client relationships within the PCG organization and with outside clients. You are highly organized and detail-oriented, with excellent proofreading and editing skills. You have excellent written and verbal communication skills and strong interpersonal skills.   Responsibilities:   You will collaborate with the marketing team and key internal stakeholders to research, identify, and tell stories that differentiate our brand, build awareness, and support growth across our company. This role offers an excellent opportunity to work on high-impact projects, further develop your expertise, and contribute to the success of a nationally recognized organization. If you’re a creative, detail-driven professional looking to make your mark, we’d love to hear from you!    Digital Content (web, email, & social)  Leverage best practices to refine and drive the company's digital strategy, including managing social media calendars, developing engaging content (including paid media platforms), and overseeing social profiles. Provide training and resources to educate internal stakeholders on social media best practices. Develop messaging for email campaigns and work with the design team to build and track the performance of campaigns, while ensuring compliance with current regulations. Update, maintain, and optimize website content for SEO, enhancing search engine visibility and improving overall web performance. Monitor and analyze the performance of digital campaign KPIs and provide recommendations for improvement.   Strategic Messaging & Marketing Collateral   Support nationwide, regional, and local campaigns with messaging and content development.  Leverage research on industry trends and customer behavior to identify key messages, audiences, and strategies.  Support business development needs by developing and maintaining a library of collateral that aligns with PCG’s tone and target audience, including boilerplate language for qualifications, product and service line fact sheets, firm overviews, and case studies.  Communications & Brand Awareness   Build brand awareness in partnership with the marketing team by identifying and writing targeted content and stories for industry publications, award submissions, thought leadership, white papers, advertisements, videos, and more.  Support external communication efforts by drafting press releases, industry rankings, and other content for PR and media relations efforts.  Partner with our world-class video production team to support interviews and develop scripts. Edit and proofread content for accuracy, clarity, and brand consistency.   Basic Requirements Bachelor's degree in Communications, Marketing, Journalism, or related field 3 years of experience in content creation, copywriting, communications, marketing, or a related role Proficiency in Microsoft 365, with experience in content management systems like WordPress and Hootsuite Strong understanding of SEO fundamentals Portfolio showcasing personally created content that demonstrates writing and editing capabilities Ability to write content for various channels Ability to manage multiple projects in a fast-paced, deadline-driven environment Strong attention to detail and dynamic ability to problem solve Ability to support other key initiatives and projects as needed Preferred Requirements Experience in the architecture, engineering or the construction (AEC) industry Bilingual (Spanish preferred) Familiarity with design tools including Canva and InDesign Experience developing content for paid media platforms Experience with email marketing best practices and compliance