What are the responsibilities and job description for the Senior Marketing Manager position at Perry Weather?
About Perry Weather
Interested in this role You can find all the relevant information in the description below.
At Perry Weather, we’re trusted by top organizations like the PGA of America, the Dallas Cowboys, Turner Construction, and Major League Baseball to automate weather safety operations and mitigate risk. As one of the fastest-growing technology companies in Texas and a recognized Great Place to Work, we're headquartered in Dallas's vibrant Oak Lawn neighborhood, right at The Centrum on the corner of Oak Lawn and Cedar Springs.
When you join Perry Weather, you're not just taking a job—you’re making a real-world impact. Every day, our software, hardware, and talented team work together to protect thousands of people from weather-related risks while ensuring our customers can continue their operations with minimal disruption. If you’re passionate about making a difference and being part of a dynamic, innovative team, Perry Weather is the place for you.
About The Role
As the Senior Marketing Manager, you'll be the champion of one of our core 4 verticals (education, golf, cities, and construction). This is a builder’s role—perfect for someone who’s ready to roll up their sleeves and carve their own path. You'll establish positioning and messaging for our ideal customers, partner with Content and Demand Gen, and build impactful campaigns that generate pipeline and drive bookings.
If you’re excited about building from scratch, thrive on autonomy, and are hungry for ownership, this is the role for you.
What You’ll Own
- Vertical Strategy Development : You’ll be the architect of a laser-focused product marketing plan. You’ll drive customer acquisition and grow Perry Weather’s presence within these high-impact verticals.
- Domain Expertise : From target customers and personas to customer journeys, your deep market knowledge will shape our messaging and product positioning across every channel.
- Customer Research : Get hands-on with customer research to truly understand the personas, jobs-to-be-done, and how Perry Weather simplifies weather safety for all kinds of organizations. Your insights will directly shape product development and help refine our messaging to resonate with those who matter most.
- Messaging and Positioning : Craft messaging that speaks directly to the hearts of customers and prospects in these sectors. You’ll continuously test, refine, and optimize to ensure the entire go-to-market team is consistent, equipped, and always delivering the right message with the right assets.
- Sales Enablement : You’ll arm the sales team with the tools they need to win. From presentations and solution briefs to case studies and competitive analyses, you’ll create high-impact materials that make engaging prospects a breeze.
- Competitive Intelligence : Become the expert on our competition. You’ll provide battle cards, training sessions, and key insights to ensure the sales team can effectively differentiate Perry Weather’s solutions and win deals against key competitors.
- Industry Events : You’ll be the face of Perry Weather at trade shows and industry events. These 3-4 events per year are your chance to gather market insights, build relationships, and showcase Perry Weather’s offerings alongside Sales.
- Go-to-Market (GTM) Strategy : Plan and execute product launches and new feature releases. Partner with the Head of Marketing and Head of Content Marketing to ensure seamless GTM implementation. After launch, you’ll analyze performance and fine-tune for even better results.
- Results and Reporting : You’ll dive deep into the data, analyzing market opportunities, competitive landscapes, and the effectiveness of our product marketing efforts. Your sharp analytical skills will guide your strategic decisions and help us continuously improve our market positioning.
What You'll Need to Excel
Tech Stack
We’re always on the lookout for new tools to enhance our stack, streamline processes, and boost team efficiency—and you'll have full autonomy to explore and implement them.
Benefits
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