Director of Marketing – Hospitality Group (NYC)

Apply here or email us at:

hiring@personenyc.com

Now Hiring: Director of Marketing – Hospitality Group (NYC)

Location: New York City (On-site 4 days/week, 1 day remote)

Compensation: $150,000–$180,000 Competitive Benefits

Industry: Restaurants, Bars, Private Clubs, Event Spaces

Are you a creative powerhouse with a passion for food, beverage, and hospitality? Do you thrive in fast-paced environments where innovation, storytelling, and strategy collide? A highly acclaimed, rapidly growing hospitality group in NYC is seeking a Director of Marketing to take the lead on all branding, communications, and campaign execution across a stunning portfolio of award-winning restaurants, chic bars, private clubs, and bespoke event spaces.

This is not your average marketing role. It’s a career-defining opportunity for someone who’s ready to shape the voice and vision of some of NYC’s most talked-about hospitality destinations. You’ll work directly with ownership and senior leadership to bring brand narratives to life and drive real impact across multiple verticals — including F&B, events, and lifestyle experiences.

🌟 What You'll Be Doing:

• Own the full 360° marketing strategy — from high-level brand positioning to on-the-ground execution
• Develop and manage a robust marketing calendar including holiday activations, new menus, events, and evergreen programming
• Lead all digital content creation, including email, social media, website updates, and third-party platforms
• Collaborate closely with culinary, FOH, operations, and sales teams to align messaging and storytelling with guest experience
• Partner with top-tier PR agencies, photographers, and creatives to develop visual and written assets that truly stand out
• Write sharp, engaging copy and oversee brand tone across all touchpoints
• Ensure brand consistency across multiple concepts with unique personalities and audiences
• Monitor, analyze, and report on campaign performance — and continuously optimize strategy based on results
• Spearhead reputation management, community engagement, and influencer partnerships
• Visit venues regularly to ensure on-site brand execution, team alignment, and creative inspiration
• Provide boots-on-the-ground support for new openings, press events, and brand activations
• Conduct periodic market research and trend analysis to keep the group ahead of the curve

✅ What We’re Looking For:

• 5 years of experience in marketing, with a strong background in hospitality, restaurants, or lifestyle brands
• Proven success building and executing marketing campaigns that drive awareness, traffic, and revenue
• A true creative who loves storytelling, understands visuals, and knows how to connect emotionally with guests
• Experience working with PR teams, social media strategy, digital content, and reputation management platforms
• Exceptional organizational and project management skills — able to juggle multiple brands, timelines, and deliverables with ease
• Sharp copywriting and editing abilities
• Comfortable working both independently and in collaboration with ownership and leadership teams
• A deep love for hospitality and a strong pulse on NYC’s dining, nightlife, and cultural scene
• Willingness to work on-site 4 days a week and travel as needed for openings and research trips

💼 Why This Role Stands Out:

This is a rare chance to step into a high-impact leadership position within a creative, entrepreneurial team. You'll have the autonomy to bring bold ideas to life, the support of a passionate ownership group, and the chance to work across some of NYC’s most exciting venues — from sleek downtown restaurants to stylish rooftop lounges and exclusive private clubs.

Apply here or email us at:

hiring@personenyc.com