Assistant Brand Manager

PetIQ provides convenient and affordable pet health and wellness products and veterinary services to pets and their families through retail and ecommerce channels across the country.

We are advocates for pet parents, because we believe that all pet parents should be able to provide necessary care that enhances the lives of their pets.

Why join the PetIQ Team?

·         Great company culture

·         Company is in growth mode, come be a part of our exciting growth

Full time employee benefits include:

·         Medical, Dental, Vision

·         Flex Spending Account

·         Company Paid Life Insurance

·         401(k) with Company Match

·         Employee Assistance Program (EAP)

·          8 Paid Holidays, 2 Personal Days and PTO

·         Short and Long Term Disability Insurance

Job Overview:

We are seeking a motivated and data-driven individual to join our dynamic marketing team supporting the Rocco & Roxie, Minties and VetIQ brands. As an Assistant Brand Manager, you will play a crucial role in supporting the development and maintenance of brand performance dashboards, providing valuable insights, and making data-backed recommendations for brand tactics. You will also be responsible for supporting brand planning and maintenance, assisting with artwork creation, and performing various administrative tasks to support brand management activities. The ideal candidate is a detail-oriented individual with a passion for marketing, a strong analytical mindset, and the ability to thrive in a fast-paced environment.

Responsibilities:

Brand Performance Analysis:

•       Utilize various data sources, including syndicated data and internal data, to analyze brand performance and uncover key insights.

•       Develop and maintain brand performance dashboards to track and report on key performance indicators (KPIs).

•       Identify opportunities for improvement and recommend effective tactics to enhance brand performance.

Brand Support and Planning:

•       Collaborate with Brand Managers to support the planning and execution of marketing strategies.

•       Assist in conducting market research and competitive analysis to identify market trends and growth opportunities.

•       Contribute to the development of brand positioning, messaging, and target audience definition.

Artwork Creation Form and Routing and Proofing:

•       Support Brand Managers in the development and creation of brand artwork and marketing collateral.

•       Manage the routing and proofing process for marketing assets to ensure accuracy and brand compliance.

•       Enter and organize digital assets for easy accessibility and retrieval.

New Item Launch Support:

•       Assist in the planning and execution of new product launches, ensuring smooth and successful introductions to the market.

•       Collaborate with cross-functional teams to manage new product launches and product changes.

•       Ensure project timelines are met, and all stakeholders are informed of progress.

Claim Catalog Support and Development:

•       Support the development and maintenance of claim catalogs for branded products.

•       Collaborate with regulatory and legal teams to ensure compliance with advertising and labeling regulations.

Progress Toward Independent Development:

•       Take ownership of specific tasks and projects, working towards independent management of assigned responsibilities.

•       Proactively seek opportunities for professional growth and development within the marketing field.

• Minimum one year of experience in marketing or brand management.
• A proactive and self-motivated individual with a passion for marketing and brand management.
• Strong attention to detail and the ability to multitask effectively.

• Excellent computer and Word and PowerPoint skills.
• Strong oral and written communication skills.
• Excellent project management and organizational abilities.
• Join our team and contribute to the success of our brands by driving data-based decisions and supporting brand initiatives across our portfolio.

• Bachelor's degree in Marketing, Business, or a related field.

PetIQ is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race (including traits historically associated with race, including hair texture and protective hairstyles, such as afros, braids, locks, and twists), creed, caste, color, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity or expression, sexual orientation, national origin (including ancestry), genetics, physical or mental disability (including obesity, HIV, or hepatitis C status), age, marital status, or honorably discharged veteran or military status, or any other applicable characteristics protected by applicable federal, state, or local law.

By submitting this application, I certify that my answers are true and complete to the best of my knowledge. If this application leads to employment, I understand that false or misleading information in my application or interview may result in my release.