What are the responsibilities and job description for the Manager of Pricing, Promotions & Seasonal Insights position at Petmed Express Inc?
Opportunity Summary:
Join our PetMeds/PetCareRX (“PETS”) team as the Manager of Pricing, Promotions & Seasonal Planning, and be a driving force in our digital retail success. This position is
crucial in driving our overall merchandising strategic initiatives. You will lead the
development and execution of customer and seasonal insights that align with our
business goals, enhance our brand presence, and engage our target audience. You will
also lead the daily pricing strategy to create competitive and relevant offerings.
Key Responsibilities:
- Conduct market research and analysis to identify trends, opportunities, and
- competitive landscape insights.
- Leverage cultural and competitive category insights to drive authentic, innovative
- ideas that benefit our customers.
- Strategize, develop, and execute comprehensive category and product bundling
- initiatives, as well as relevant promotional activity
- Stay abreast of industry trends, emerging technologies, and best practices in
- marketing.
- Provide insights and industry trend reporting to the broader organization to
- support product/merchandising in product assortment, pricing, and promotional
- decisions.
- Become the expert in our competitive set in order to find and uniquely define the
- reasons to believe that can be owned by PETS
- Assists in determining our pricing and promotional strategies
- Implements pricing and promotion strategies and run tests in the ecommerce
- platform
- Create and manage reporting on the impact of pricing and promotion strategies
- and provide insights
- Assists in determining sell-through strategy
- Ensure all promotions are data-driven, customer-centric, and designed to
- achieve specific KPIs and business goals.
- Collaborate with cross-functional teams, including creative (brand content),
- channel marketing, product/merchandising, and e-commerce, to ensure
- seamless execution and alignment of all site activity.
- Lead in collaborating with merchandising teams and identifying the
- category/product offers for each campaign, both seasonal, promotional and
- evergreen.
- Track and report on budget performance, making adjustments as necessary to
- stay within financial parameters and achieve strategic goals.
- Provide regular reports and insights to senior leadership, highlighting successes,
- challenges, and opportunities for improvement.
Qualifications:
Education & Experience:
- Bachelor’s degree in Marketing, Business Administration, or a related field;
- Master’s degree preferred.
- Minimum of 5 years of experience in strategy and planning, with a proven track
- record in the retail or e-commerce sector.
- Deep understanding of the pet industry, including trends, consumer behavior,
- and competitive landscape.
- Experience in Health Wellness, Financial Services, or related fields is a plus.
Skills & Competencies:
- Exceptional strategic thinking and analytical skills, with the ability to translate
- data into actionable insights and strategies.
- Excellent communication and presentation skills, with the ability to articulate
- complex ideas to diverse audiences.
- Proficiency in marketing analytics tools, CRM systems, and digital marketing
- platforms.
- Ability to drive change and excel in creating clarity in ambiguity.
- Customer-obsessed with the ability to understand customer interactions through
- in-depth analyses of user behavior and engagement.
Personal Attributes:
- Strategic thinker with a customer-centric and growth mindset.
- High sense of urgency with a deep desire to make a difference and strive for
- excellence
- Passionate about pets, pet families, and the pet industry, with a deep
- understanding of pet families needs and preferences.
- Resourceful, scrappy, results-oriented with a strong ability to manage multiple
- projects and meet deadlines.
Benefits:
- Competitive salary
- Comprehensive health, dental, and vision insurance (and more)
- Hybrid work options
- Generous pet-related benefits and discounts
- Professional development opportunities and career growth
- Performance-based incentive awards
- 401k with company match
- Paid parental leave, surrogacy, and adoption benefits
- Unlimited Flex Time Off
- Education Reimbursement Program
- Working alongside a diverse group of collaborative and innovative team members
- Opportunity for growth and development across several areas of the organization
PetMeds/PetCareRX (“Pets”) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us and help shape the future of our brand, creating memorable experiences for pet parent families everywhere!
The Department Head has the discretion to hire personnel with a combination of experience and education which may vary from the above-listed qualifications.