What are the responsibilities and job description for the Salesforce Marketing Cloud BA position at Peyton Resource Group?
Position Title: SFMC Digital BA III
HYBRID 4X ON SITE IN HOUSTON,TX
6 months potential extension
Must Have Skill (Top 5):
- Salesforce Marketing Cloud Expertise – 4 years of experience with SFMC, including knowledge of its suite and integrations with Salesforce Core Clouds.
- Business Analysis & Requirements Gathering – Strong ability to work with multiple stakeholders, document user requirements, process flows, and functional specifications. Experience working in Agile methodologies – JIRA, Confluence, Release model, Change Management, etc..
- Technical Documentation & Testing Coordination – Experience in documenting technical specifications, designing solutions, and collaborating with QA for test plans and user acceptance testing.
- Communication & Stakeholder Management – Proven ability to act as a liaison between business and technical teams, ensuring alignment on project goals.
- Technical Knowledge – Basic coding skills in AMPscript, HTML, CSS, and JavaScript.
Nice to Have Skill (Top 3 super plus!):
- Experience with Multi-Channel Marketing Automation
- Data Analysis & Reporting
- Certifications
List of programs, software, tools, or systems this resource will use:
- Salesforce, JIRA, Teams, MS Office, Confluence, LucidChart
- (Must be 4 years of proficency in all of these listed above)
JOB DESCRIPTION
- Acts as a liaison between technical staff and business owners.
- Contributes advanced knowledge in formulating systems scope and objectives relative to the organization's business plan and user requirements, process flow definitions and functional specifications.
- Documents requirements and formulates test plans with QA and other partner groups prior to requesting business user testing.
- Coordinates with users to determine and document business and user requirements, process flow definitions, and functional specifications.
- Responsible for document repositories, maintenance and updates of project documentation library.
- Leads project team with gaining business user acceptance.
- Reviews progress and evaluates results for accuracy and efficiency.
REQUIREMENTS
- Around 4 years’ experience working on Salesforce Marketing Cloud as a Consultant or BA
- Knowledge of the overall SFMC suite and able to guide customers to the right solution
- Understanding of Salesforce Core Clouds and how they can be integrated with SFMC
- Worked closely with stakeholders & decision makers to gather requirements and work with end users
- Able to document technical specifications and design technical solutions from requirements
- Knowledge of AMPscript, HTML, CSS & JavaScript
- Salesforce Marketing Cloud Certificates: Email Specialist; Marketing Cloud Intelligence (Optional)
Salary : $50 - $55
