What are the responsibilities and job description for the Director, Market Research Insights position at Pfizer?
Role Summary :
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
Reporting to the Breast Cancer and Precision Medicine Market Research Team Lead, the person in this role will lead all market research efforts for a certain brand or brands by providing unbiased, objective, in-depth insights to inform business strategies and decisions.
The Director is a strategic thought partner to cross-functional leadership teams, including the Brand / Marketing Team, Medical Affairs, Oncology Commercial Analytics, Global Access and Value, and others. Through primary and secondary market research and analysis, she / he will identify business questions, design and conduct appropriate and relevant research plans, and embed an external market and customer point-of-view to drive strategic direction of brand business and lifecycle management.
This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. The successful candidate will join Market Research Insights colleagues that are constantly driving the business through proactive thought leadership, innovative research capabilities, and the ability to influence and communicate complex and dynamic information in new and creative ways.
Key Responsibilities :
Market Research
- Lead with a strong understanding of all types of primary market research techniques, both qualitative and quantitative, to fulfill organizational insights needs.
- Proactively identify and diagnose business questions, initiate and conduct research, and deliver insights and actionable recommendations across the lifecycle of the product(s).
- Identify implications, develop presentations with clear story lines, integrating new data and existing knowledge to tell a compelling and persuasive argument that supports key insights and actionable recommendations.
- Present insights to senior leadership, translating complex data into clear, actionable recommendations that influence and shape brand strategy and investment decisions.
- Work closely and collaborate with other Oncology Commercial Analytics partners to help synthesize all available information to produce a comprehensive point of view and deliver clear and actionable recommendations.
- Deliver integrated insights on brand performance, including ongoing brand performance tracking, to ensure that the brand strategy remains aligned with market dynamics and evolving customer needs.
- Experience with oncology secondary data sources (e.g. patient claims, EMR, sales, payer information) to triangulate with market research insights.
- Lead the annual Situational Analysis process with stakeholders and cross-functional teams.
- Support strategic decision making across functional areas by defining brand research roadmap and analytic plan to drive business impact and deliver insight-based recommendations aligned with the brand's business goals and priorities.
- Provide a holistic, objective and analytical viewpoint of the market opportunities through ongoing situation analysis and superb understanding of market dynamics, customer and stakeholder needs, and competitive activities.
- Drive strategic thinking and serve as a market insights leader to the Commercial stakeholders by answering key business questions to define commercial strategies and tactics and drive investment decisions.
- Identify informational gaps within the Market Research Insights team and cross-functional teams, and plan and coordinate efforts to address those gaps.
Compliance and Governance
Vendor and Resource Management
Required Basic Qualifications :
Preferred Qualifications :
Skills and Competencies :
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including : the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Other Job Details :
Last day to apply : January 20, 2025
The annual base salary for this position ranges from $149,200.00 to $261,000.00.
Relocation assistance may be available based on business needs and / or eligibility.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.
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Salary : $149,200 - $261,000
