What are the responsibilities and job description for the Business Development Analyst - Open-Source Intelligence position at PGLS?
About PGLS
PGLS is a leading provider of comprehensive multilingual Translation, Interpretation, and Language Training solutions in over 200 languages and dialects. The intelligence unit provides a range of services, including social media analytics, vulnerability reports, risk assessments, and extensive OSINT analysis of current international events. Our mission is to deliver accurate and timely intelligence, enabling our clients to make informed decisions in a rapidly changing global landscape.
Position Summary
As the BDA Analyst, you will be responsible for crafting and executing strategies that drive the successful adoption of our OSINT products within the federal and commercial markets, particularly in the intelligence, defense, and national security sectors. You will work closely with the product team, ensuring alignment and achieving business objectives in a dynamic and growth-focused environment.
Job Responsibilities
- Sales Strategy Development: Develop in the first 90 days and execute afterwards a comprehensive sales strategy, targeting key federal and commercial accounts within the intelligence community. Define goals, identify opportunities, and establish sales processes and pricing strategies that align with our vision and capabilities.
- Market Research & Analysis: Conduct comprehensive market research to understand trends, competitive landscapes, customer needs, and emerging opportunities within the OSINT space. Proactively identify potential customers within the federal market. Initiate contact through cold outreach, networking, and leveraging industry connections to introduce and sell our OSINT products, effectively communicating their value proposition to meet the specific needs of each potential client.
- Competitive Intelligence: Analyze competitors' products, pricing, and marketing strategies to identify opportunities for differentiation. Gather and analyze customer feedback to identify areas for improvement in both product offerings and market approach. Use this information to influence product development and marketing tactics.
- Product Launch Planning: Collaborate with product management to plan and execute product launches. Define key milestones, deliverables, and metrics for success. Develop tools and materials that support the sales process, including customer case studies.
- Performance Metrics: Establish KPIs to measure the success of go-to-market initiatives. Continuously monitor and analyze these metrics to refine strategies and improve outcomes.
- Reporting & Communication: Prepare regular reports and presentations for the leadership team, summarizing market insights, strategy updates, and performance metrics. Effectively communicate findings and recommendations to drive decision-making.
Requirements
- Bachelor's degree in Business, Marketing, Intelligence, or a related field.
- 5 years of experience in market research, strategy, or a related role within the intelligence community or technology sectors. Experience with OSINT market is preferred.
- Proven track of building and executing sales strategies from the ground up.
- Deep understanding of the intelligence market.
- Entrepreneurial mindset with the ability to thrive in a start-up environment.
- Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights.
- Ability to work independently, set priorities, and drive sales activities without an established framework.
- Excellent time management, presentation, and communication skills.
- Excellent research and competitive analysis capabilities.
- Strong communication and presentation skills, with the ability to influence cross-functional teams.
- Secret clearance (or higher) preferred, but not required.
Benefits
- Competitive pay with sales commission.
- Opportunity to play a key role in shaping the growth strategy for a cutting-edge OSINT initiative.
- Access to leadership and significant influence over market strategies, opportunity to synergize for greater impact and success.
- Rapid career advancement as the business unit scales.
Location
- Arlington VA
