What are the responsibilities and job description for the Senior Product Manager, HCP Marketing - Immunology & Inflammation position at Pharmiweb?
Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
As our new Senior Product Manager of US HCP Marketing, you will support execution of promotional efforts for health care providers. Your primary focus will be on core materials and tools that equip the salesforce to drive growth for Galderma’s first-in-class specialty biologic treatment for prurigo nodularis and atopic dermatits, nemolizumab.
The role will partner closely with key stakeholders across US and Global cross-functional teams as well as external partners, and reports to the Director, HCP Marketing.
Summary of Job Responsibilities
- Lead the implementation of tactical marketing plans to create a differentiated brand experience that drives HCP engagement and nemolizumab uptake
- Lead training development and support roll out of field sales training in partnership with training team
- Execute on the rep engagement strategy to maximize selling effectiveness and tactical pull-through
- Track and optimize performance of training and direct promotion tactics
- Act as a brand steward, leading collaborative touchpoints within matrix enterprise including field intelligence and co-creation project teams
- Identify emerging trends within the rep community and direct promotion channels and apply insight to development of initiatives and marketing tactics and / or materials
- Support annual business planning process for the HCP marketing team
- Own injection training and support materials
- Act as HCP team lead for budget management and material review process
Minimum Requirements :
20% time
