Marketing Coordinator (School & Library)

About Us:

Phoenix International Publications, Inc. is seeking a talented Marketing Coordinator to join our team and provide marketing support for our trade and school & library business for both print and digital books.

MARKETING COORDINATOR :

As a Marketing Coordinator at Phoenix International Publications, Inc. your responsibilities will encompass a wide range of tasks, including creating social media posts, writing sales copy, and acting as the primary marketing account holder for Edelweiss. This is an excellent opportunity for a motivated individual to grow their skills and contribute to our school and library line.

Content Management

• Act as the primary marketing contact for Edelweiss, managing catalog updates for both new and backlist titles, including updates on covers, reviews, descriptions, and additional metadata.
• Collaborate in the development and execution of comprehensive marketing plans for new titles, ensuring alignment with strategic goals and maximizing visibility across school, library, and trade markets.
• Collaborate with the eCommerce team to enhance visibility and optimize Amazon listings specifically for school and library titles, leveraging targeted marketing approaches for this audience.
• Develop and oversee social media marketing strategies for school and library audiences, including monthly performance analysis and insights for continuous improvement.
• Create, design, and schedule social media content for school and library markets.
• Collaborate closely with the sales team to develop targeted marketing assets, including high-impact graphics with quick turnarounds to support digital sales.
• Coordinate with the sales department to write and edit compelling marketing sales points that drive engagement across channels.

Advertising, Partnerships, and Public Relations

• Work directly with the Marketing Manager on ad approvals and ongoing discussions with industry publications, including Publishers Weekly, School Library Journal, and Booklist, ensuring all promotions align with strategic goals.
• Assist in planning and coordinating library branch events, such as author storytimes, to increase community engagement and brand presence in educational spaces.

Communication and Audience Engagement

• Create and distribute two monthly eBlasts for each audience segment (School & Library and Trade, four total), fostering engagement with curated audiences.
• Research and develop relationships with influencers in the school and library sectors, building partnerships to boost visibility.

Additional Responsibilities

• Coordinate catalog mailings and support trade show initiatives.
• Input review and award data into Biblio.
• Follow customer, partner, competitor, and industry association trends.
• Other duties as assigned

Qualifications:

• Bachelor’s degree in Marketing, Visual Communication, or related field preferred.
• Detail-oriented approach with ability to work under pressure to meet deadlines
• Strong time management and organizational skills with the ability to multitask
• Ability to work efficiently in a fast-paced environment.
• Ability to communicate and interact effectively with management and team members at all levels through both verbal and written means, using clear language and visualizations to simplify complexity.
• Experience with Edelweiss is a plus.

To be considered for this exciting opportunity, candidates must submit a cover letter, resume and salary requirements to openjobs@phoenixinternational.com