What are the responsibilities and job description for the MARKETING MANAGER position at Phoenix Products?
The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to enhance Phoenix Lighting's brand identity, drive product positioning, and promote customer engagement. This role oversees all marketing initiatives, including digital advertising, content creation, SEO, and event hosting, while ensuring alignment with the company's vision and industry standards. The Marketing Manager collaborates cross-functionally to effectively position products in the marketplace and foster partnerships that increase brand visibility and customer loyalty.
Duties and Responsibilities
Oversee developing and implementing brand guidelines to maintain a consistent brand voice across all marketing material.Position Phoenix Lighting products effectively in the marketplace, showcasing their unique value propositions and features.Manage the company's brand identity and ensure all marketing materials align with the company's vision and industry standards.Collaborate with product development teams to launch new lighting products and solutions to the market.Develop product positioning and messaging to differentiate Phoenix Lighting's offerings from competitors.Create compelling content and sales collateral (brochures, website copy, social media posts, etc.) to support product promotions and educate customers.Develop and manage advertising campaigns across traditional and digital platforms, including print, social media, and trade shows.Establish partnerships with influencers and industry leaders to enhance brand visibility.Manage budgets for all marketing initiatives, ensuring cost-effective and high-impact campaigns.Develop strategies to enhance customer loyalty and retention, including loyalty programs and targeted email campaigns.Leverage customer feedback and insights to improve products and services and address customer concerns.Engage with customers through social media, trade events, and other communication channels to build strong relationships.Other duties as assigned.
Requirements
Bachelor's degree or equivalent experience and a minimum of 5-years related work experience.Demonstrated ability to manage multiple priorities to meet deadlines is required.High degree of organization with attention to detail is required.Familiarity / enjoys working with technology and programs such as Salesforce, Pardot, etc.Experience in B2B marketing, the lighting industry or technical products is a plus.
