What are the responsibilities and job description for the Marketing Strategy and Technology Specialist position at Picklemans Gourmet Cafe?
Our primary goal is to improve customer engagement via various marketing technology tools. The project spans multiple platforms including:
- Social Media
- Text Email Marketing
- Potential for content Marketing (like blogs and articles)
- SEO & Website
- Google Analytics
-Planning and entry into new tools
Looking for an expert who dives into details to determine what is working and makes quick pivots. A creative implementer that's flexible and recognizes brainstorming as a necessary tool to success. Understanding customer retention, management and growth are all necessary to the health of our company. A positive approach is the cornerstone of our company. This marketing strategy must includes:
- Social Media Content Creation, Management and Posts
- Email Text Campaign Creation and Management
- SEO and Website Analytics, Improvements and Regular Adaptation
-Overall Direction For Improvement in Above Strategies
Ideal candidates should have a solid background in digital marketing and technology, with demonstrable experience in improving customer engagement, brand interaction and metrics. Proficiency in SEO and social media management tools is a must. An in depth understanding of Google Analytics and Google's available tools is essential. The goal is to create a seamless, engaging experience for our customers across all our businesses, locations and platforms; ultimately enhancing our brand visibility, customer base and thus sales.
Job Types: Full-time, Part-time, Internship
Pay: $55,000.00 - $70,000.00 per year
Expected hours: 25 – 45 per week
Benefits:
- 401(k)
- 401(k) matching
- Employee discount
- Flexible schedule
- Vision insurance
Schedule:
- 8 hour shift
- Weekends as needed
Experience:
- Google Analytics: 1 year (Required)
- SEO: 1 year (Required)
- Social Media Content Management: 1 year (Preferred)
License/Certification:
- Degree or Training in Google and SEO Managment? (Preferred)
Ability to Commute:
- Rogers, AR 72758 (Required)
Ability to Relocate:
- Rogers, AR 72758: Relocate before starting work (Required)
Willingness to travel:
- 50% (Preferred)
Work Location: Hybrid remote in Rogers, AR 72758
Salary : $55,000 - $70,000
