What are the responsibilities and job description for the Marketing and Customer Relations Officer position at Piedmont Triad Airport Authority?
Responsible for supporting the marketing and customer service department and the Airport in the areas of: internal and external communication, digital presence (website and social media), event planning, community relations, marketing and promotional plans, and advertising with outcomes that support PTI’s overall goals.
PRIMARY DUTIES AND RESPONSIBILITIES:
- Implement PTI’s social media and website strategies.
- Ensure that PTI’s online presence is accurate and up to date.
- Monitor, receive and share social media and website analytics providing recommendations as needed.
- Prepare various monthly, weekly and quarterly air service and air fare reports.
- Represent PTI and attend events as requested.
- Research, write, create and edit press releases, articles, e-newsletters(s) and other materials.
- Conduct research and analysis regarding air service development (Diio).
- Monitor and respond to social media inquiries and “contact us” inquiries from flyfrompti.com.
- Contribute to the process of art selections, installation and promotion.
- Coordinate/manage seasonal displays in terminal.
- Coordinate/manage all aspects of on-airport events.
- Coordinate/manage special marketing promotions, sponsorships, etc.
- Participate in marketing department strategic plan development and implementation.
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