Assistant Director, Marketing

Job Description

Job Description

Salary :

Posted 2 / 6 / 2025 through 2 / 21 / 2025 or until filled

Pierpont Community & Technical College

Job Description

JOB TITLE : Assistant Director, Marketing

AGENCY : Pierpont Community and Technical College

WORK LOCATION : Pierpont Advanced Technology Center, 500 Galliher Drive Fairmont, West Virginia 26554

REPORTS TO : Growth Marketing Leader

FLSA Status : Exempt

Employee Category : Nonclassified

GENERAL JOB SUMMARY :

The Assistant Director of Marketing will support the execution of marketing strategies and enrollment campaigns to increase student enrollment and retention. This role will involve content creation, print and digital design, social media management, student event promotion, and assisting with implementing enrollment campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

Develop and manage targeted digital marketing campaigns across various channels, including search engine advertising (SEM), display advertising, social media advertising, video advertising, email marketing, retargeting, streaming audio, geotargeting / geofencing, connected TV / over-the-top (OTT) advertising, and / or gamified ads.

Design postcards, brochures, posters, digital signage, and other print and digital needs. Assist with photography and video production for various needs on campus.

Oversee general website maintenance and assist in creating content for the college website, ensuring consistency in messaging and branding. Analyze website metrics for optimal performance.

Promote student recruitment events, such as open houses and information sessions, through targeted digital marketing campaigns, printed marketing materials, and content creation for email campaigns.

Manage social media accounts (Facebook, Instagram, Threads, LinkedIn, and YouTube) by developing and curating engaging content, engaging with followers, and analyzing social media metrics and trends.

Support and manage the Colleges Day of Giving campaign through targeted digital marketing campaigns, printed marketing materials, content creation for email campaigns, and website and platform updates reflecting the campaign.

Support College faculty and staff at their community student recruitment and community partner outreach events by providing College-branded print materials, displays, handouts and various other media.

Create and distribute a weekly internal newsletter to inform faculty and staff of important updates, upcoming events, departmental news, and institutional achievements.

Create and distribute a weekly student newsletter to inform students of campus events, deadlines, academic updates, student activities, and other relevant information, enhancing their engagement and academic success.

Serve as an active member of (1) enrollment / recruitment marketing meetings and (2) school / program meetings and other teams or committees as assigned. Maintain regular contact with communication liaisons from other College committees.

Work closely with the Growth Marketing Leader to ensure all marketing efforts align with enrollment goals and the annual marketing plan.

Monitor industry trends and competitor marketing strategies to identify opportunities for improvement.

Adjust campaigns based on the performance metrics.

Essential Job Duties are intended to be examples of duties and are not intended to be all inclusive. There may be other duties as assigned.

MINIMUM QUALIFICATIONS :

Strong writing and content creation skills.

Proficiency in digital marketing, including SEO, SEM, social media, and content marketing.

Proficiency in social media management and digital marketing tools.

Ability to work collaboratively in a team environment.

Excellent organizational skills and attention to detail.

Creative mindset with a passion for storytelling and brand development.

Proficiency in graphic design and content creation software.

EDUCATION AND EXPERIENCE :

Bachelor's degree in marketing, communications, graphic design, or a related field, and 1-3 years of experience in marketing and communications. An equivalent combination of education and experience may be acceptable.

PHYSICAL REQUIREMENTS :

Conditions are those of a typical office environment, requiring frequent oral communication with students and colleagues, the ability to enter data and written communications in electronic format in a timely manner, and sufficient mobility to be present and address students, their parents, and fellow professionals at appropriate college and regional functions.

Moderate physical activity. Requires handling of average-weight objects up to 15 pounds; standing, siting and / or walking for brief to long periods.

Will require occasional travel to perform duties or educational purposes.

DISCLAIMER :

This description does not state or imply that the duties listed are the only duties to be performed by the position incumbent. Employees are required to follow job-related instructions and perform other job-related activities assigned by their supervisor. Most requirements are subject to possible modification in order to provide a reasonable accommodation to individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves, students, other employees, or the general public.