Director of Marketing

The marketing director of TROY is a high-level, dynamic, driven executive who manages all elements of the company?s marketing activities, with the goal of generating leads and increasing sales. This includes development and implementation of a rolling twelve-month marketing strategy for the company's products and services. The director will also lead market research, communications and product planning with specific focus on winning price strategies. The director will be intimately responsible for the creation, branding and image of the company. They will supervise a marketing manager and marketing department, acting as a player coach with the ability to step in any role and contribute. They will work closely with our sales department to develop pricing strategies that will help us maximize profits and market share. Finally, you will oversee organizing company conferences, trade shows, and major events.

To be considered for this position, you will need to have proven experience in running a marketing team and demonstrate marketing campaign success using various tactics across all channels: direct mail, web and social media. High competency in project and stakeholder management is a huge advantage.

Summary:

• Champion the innovation process by facilitating idea submissions, creating idea collaboration or other such campaigns to solicit ideas on a particular theme, assisting with the idea review process, and maintaining the bank of ideas for the company's future use.
• Gain a deep understanding of TROY's existing customer base and develop methods to expand via new products and innovative messaging.
• Work closely with Sales and Product Development to build integrated and fully cohesive marketing programs designed to generate leads with specific ROI?s. This should result in increased revenue with existing and new products.
• Delegate tactical and administrative tasks (i.e. PR, pricelists, data sheets, packaging graphic files, etc.) to the marketing team and focus on creation and execution of strategy.
• Support engineering during new product development including: documentation of marketing requirements, approval of engineering specifications, and project schedule approval.
• Participate in product launch activities including the development and execution of new product introduction plans: product positioning, pricing, marketing communications plans, assure service readiness, sales tools, and delivery sales channel training.
• Monitor competitor activity and technology trends impacting the market. Refine and communicate product positioning as necessary.
• Manage channels including input, sales presentation updates, sales literature updates, and support of promotional events. Align with marketing leaders of our major partners for strategic and tactical effectiveness.

Essential Functions:

Key responsibilities include competitive positioning, pricing, managing all aspects of new product sales launch, sales training, lead-gen programs, events, and input on current product improvements.

• Market Research and Studies: Conducts primary, secondary, or tertiary research on proposed / new products to validate or refine concepts and identifies potential applications and gaps in the market as new business opportunity. Develops new or refined business strategies and presents to senior executive management for investment decision making.
• Competitive Analysis: Constantly analyses competition in our target market segments. Refines key elements of TROY?s participation strategy accordingly. Provides competitive analysis summary, battle cards and sales strategies to sales team and Channel Partners.
• Marketing Team Leadership:
  • Product Launches & Sales Enablement: Accelerate comprehensive product launches and sales training (so we minimise time lost before hardware EOL)
  • Price Lists: More frequent Price List publication in concert with a e-newsletter
  • Improved promotion and communication: Newsletters, targeted editorials and advertising, use of social media.
  • Campaigns: Direction and oversight to all sales lead gen programs
• Using research-based data to develop marketing campaigns and strategies that will reach customers and bring in leads
• Identifying potential markets for a company?s products
• Directing the workflow of marketing department staff
• Working with other managers and staff to address issues such as budget, contracts and marketing plans
• Generating monthly marketing report
• Creating marketing plans for new products or services
• Collaborating with sales, public relations and product development departments

• Develop a yearly budget for the marketing team

• Communicate the brand identity with the team
• Sift through marketing data to find the important trends
• Stay up to date on the latest marketing trends
• Attend conferences to further marketing knowledge
• Oversee social media strategy and implementation
• Develop thought leadership pieces such as an e-book
• Create marketing reports to show to executive

Education & Experience:

• Min. (5) years of marketing management experience in business-to-business markets. Experience in working with marketing communications professionals in the development of traditional and emphasis towards on-line marketing materials, programs, and campaigns.
• Solid understanding of and experience in business and/or enterprise software markets, preferably hands-on experience with SMB, FSI and government verticals. Demonstrated success in product marketing including; market research, customer needs analysis, marketing requirements documentation, developing and implementing go-to-market plans.
• Experience and understanding of industrial production and packaging markets, particularly primary product packaging in B2B markets a plus.
• Exposure to design thinking principles; experience with applying design thinking principles and agile processes to enable innovation in new product design and product lifecycle changes.
• Strong background marketing complex IT solutions with experience devising marketing strategies for ?value-driven? solutions. Experience with IT or print security is a plus.
• Successful track record in prior inbound marketing role(s).
• Good understanding of Channel / Partner programs and developing growth-oriented direct marketing strategies with consistent communication to Domestic and Global Channel / Partners.
• Experience with creation of new business plans, presenting marketing and product strategies to Chairman/Board/CEO and executive audiences - both internally and externally.
• Proven project management skills and leadership of cross-functional teams.
• A Bachelor?s degree in marketing or engineering from an accredited college or university is required (minimum). A master?s degree in related fields is a plus.