Marketing Specialist

Job Description

Company Description 

Established in 1994, Pillar To Post is North America’s largest and most trusted home inspection company, with over 550 franchisees. Recognized in Entrepreneur Magazine’s Franchise 500, it offers a proven business model with financial independence and flexibility. Services include same-day reports, $1 million in E&O insurance, and three tailored inspection packages to meet client needs.

 Role Description 

Pillar To Post Home Inspectors in Peachtree Corners, GA, is seeking a part-time Marketing Specialist for a hybrid role with remote flexibility. Responsibilities include market research, strategy development, customer service, and sales support.

 Qualifications

• Sales, Marketing & Social Media Expertise – Proven experience in sales, marketing strategies, and social media engagement.
• Strategic Relationship Building – Ability to establish and maintain strong partnerships with Realtors, lenders, attorneys, and title companies.
• Organizational & Time Management Skills – Highly organized with the ability to manage multiple marketing campaigns and initiatives efficiently.
• Results-Driven & Self-Motivated – A proactive professional with strong interpersonal skills and a persistent approach to marketing efforts.
• Educational & Compliance Requirements – Bachelor’s degree in Marketing, Business, or a related field; background check and driving record review may be required.

Strategic Work Quality Requirements

• Participate in annual strategic planning sessions to establish financial growth objectives and company goals.
• Develop and execute comprehensive strategies to achieve organizational targets while ensuring brand consistency across all initiatives.
• Design and implement a data-driven marketing strategy to enhance efficiency, targeting, and overall effectiveness.
• Formulate and prioritize marketing plans for both agents and offices, aligning efforts with production volume and identifying key growth opportunities.
• Regularly review revenue targets, sales performance, expenses, and future campaigns in collaboration with the Operations Manager.

Tactical Work Quality Requirements

• Proactive Relationship Management: Conduct daily outreach via phone, email, and follow-ups with brokers, agents, and team leaders. Schedule and coordinate meetings to strengthen partnerships.
• Strategic Industry Engagement: Participate in relevant real estate organizations (e.g., Local Board of Realtors, Women’s Council of Realtors, NAGLREP, CRS) and evaluate long-term membership needs. Attend broker appreciation events, networking functions, and industry conferences.
• Educational & Networking Initiatives: Organize and lead Continuing Education (CE) classes, Lunch & Learns, and in-office networking sessions. Plan and execute events to enhance brand visibility, including trade shows, realtor gatherings, and social events.
• Marketing & Brand Expansion: Introduce and demonstrate new technology and services. Maintain a consistent online presence through social media engagement. Visit open houses and weekly inspector meetings to foster connections and support marketing efforts.
• Database & Lead Management: Collect and manage business contact information for targeted marketing initiatives. Conduct outreach to top-performing agents and teams to reinforce existing relationships and cultivate new business opportunities.