Director of Digital Content

ORGANIZATIONAL OVERVIEW

We are community builders co-creating enduring change toward a just society where every person has personal, social, and economic power. Our united system of community programs, neighborhood centers, social enterprises, and partnerships connects individuals and their families across the region.

POSITION OVERVIEW

Reporting to the Senior Director of Marketing and Communications, the Director of Digital Content will lead internal and external efforts for marketing and communications across all platforms. They will be responsible for leading Pillsbury United Communities' digital and social media communications channels using print and visual storytelling, as well as producing and managing creative web content that informs users and supports community engagement. This position will lead a small team of contractors, working creatively to tell a compelling and cohesive story of Pillsbury United that resonates with the communities we serve and the individuals and organizations that fund our work.

Primary Responsibilities (Essential Functions)

Strategy and thought leadership

• Develop content strategies across communication channels to increase internal and external engagement and raise awareness about PUC's work and mission.
• Implement an effective content strategy for digital platforms, ensuring alignment with PUC brand.
• Create, curate, update, and edit engaging and high-quality content for PUC's website.
• Support content development, functionality, integration, and management of PUC affiliate websites (e.g., KRSM, Full Cycle).
• Create, curate, write and distribute PUC newsletter to community stakeholders and donors.
• Develop and activate a content calendar that highlights agency programs, people, and impact to engage audiences across digital channels.
• Create marketing and community engagement materials in collaboration with program staff and other agency leaders.
• Work with development to support fundraising / donor campaigns and branded content.
• Knowledge of social media content, video editing and video production a plus.

Operations and outcomes

including keyword research, on-page and metadata optimization.

People and community development

Financial Management

Required Skills / Experience

Desired Attributes

Affirmative Action / EEO statement

As an Equal Opportunity Employer, Pillsbury United Communities is intentional about its responsibility of maintaining an equitable environment that is inclusive and welcoming. We hire, support, and promote talented individuals using a process that is fair and equitable to all that apply. We believe differences such as age, race, culture, ability, and sexual orientation are valuable and an asset to our organization, and employees are protected from reprisal.