What are the responsibilities and job description for the Community Engagement Specialist position at Pioneer Heating, Cooling, & Plumbing?
Overview
As a Community Engagement Specialist for Pioneer Heating & Cooling, you will play a pivotal role in shaping our brand's local presence. You will be responsible for creating engaging and relevant content for social media and actively engaging with the communities surrounding our branches. Your goal is to connect with and build lasting relationships with local customers, ultimately driving brand loyalty and increasing local branch visibility.
Key Responsibilities:
- Content Creation: Develop and curate high-quality, local-focused content for our social media platforms, including Facebook, Instagram, Twitter, and others, to create an authentic and relatable online presence
- Community Outreach: Act as the primary liaison between our branches and their respective communities, fostering strong relationships, addressing concerns, and identifying opportunities for engagement and collaboration
- Local Events: Organize and participate in local events, community outreach programs, and sponsorships to promote our brand and establish a visible presence in the community
- Brand Representation: Represent our brand in a positive and professional manner at all times, embodying our core values and maintaining the highest ethical standards
- Feedback and Reporting: Collect feedback and insights from local customers and provide regular reports on local market trends, customer preferences, and competitor activities
- Training and Support: Train branch personnel in local community engagement and social media best practices, ensuring a consistent approach to brand representation
- Collaboration: Work closely with the marketing and public relations teams to align local strategies with broader brand objective
Qualifications:
- Bachelor's degree in marketing, communications, or a related field preferred
- Managed, and contributed toward a professional/brand “voice”
- Understanding of the business side of social channels
- Proven experience in social media content creation and community outreach
- Excellent communication and interpersonal skills
- Strong local knowledge and understanding of the community
- Ability to work independently and as part of a team
- Proficiency with social media platforms, analytics tools, and content creation software
Benefits:
- Health, dental, and retirement benefits
- 401K Matching, IRA
- Professional development opportunities
- A creative and collaborative work environment
- Opportunities for career advancement