Marketing Coordinator

About Us:

Piper Shores is a premier Continuing Care Retirement Community (CCRC) located in Scarborough, Maine, offering a vibrant and active lifestyle for older adults. Set on a picturesque property along the coast, we provide a range of services designed to support residents through various stages of aging, including independent living, assisted living, memory care and skilled nursing care.

Job Summary:

The Marketing Coordinator is responsible for supporting and executing marketing strategies aimed at promoting Piper Shores’ services and reputation. This role focuses on attracting new residents, increasing brand awareness, and maintaining positive relationships with existing residents and their families. The Marketing Coordinator assist with implementing marketing projects that align with the community's mission to provide an exceptional living experience for older adults. This role will also collaborate on a cross-functional level to ensure that marketing goals are reached. This is a full-time, Monday-Friday on-site position.

Key Responsibilities:

• Responsible for the professional handling of all incoming inquiries, including email, telephone, and walk-in. 
• Assists the team with the sales process through first inquiry, to wait list, to move-in, including the representation, negotiation and promotion of the community to that individual.
• Assists with Assisted Living and Memory Care sales processes.
• Manages all information relating to the prospective resident/inquiry: communication with administration, communication with direct supervisor, and accurate documentation of all contacts in the AOD software system.
• Prepares and maintains accurate and timely records, analysis, and studies as required, including an annual marketing plan.
• Keeps updated about relevant operational, competitive, and company information, in order to respond effectively to inquiries from contacts and convey Piper Shores’ messages.
• Prepares marketing brochure packets and ensures they are available at the front desk for evening and weekend visitors.
• Assists with the coordination of all direct mail pieces and print advertising as appropriate.  Completes a monthly inventory and informs supervisor when supplies are low.
• Assists team in developing and coordinating site events.
• Staffs the marketing office during business hours, which may include evenings and weekends.
• Adheres to marketing guidelines and policies and procedures.
• Performs administrative support functions for the Marketing office, including typing, filing, compiling reports, answering phones, photocopying, and other related tasks.
• Attends in-service training and education sessions as assigned.
• Practices safe work habits to prevent injury to self and others.

Qualifications:

Education:

• Bachelor’s or Associates degree in marketing, public relations, or related field preferred.  Candidates with a combination of education/work experience equivalent to a 2-year degree may be considered.

Experience:

• Minimum of two years of experience in marketing, including events coordination; sales; or media relations required.  Marketing/sales experience in health care, retirement housing, or insurance preferred.   

Skills & Competencies:

• Must demonstrate excellent verbal and written communication skills and have the ability to communicate and present in person, in writing, and on the telephone effectively with both large and small groups in English.
• Ability to perform basic arithmetic.
• Proficient in use of computer software including MS-Office (Excel, Word, Outlook and PowerPoint) and sales-specific software programs.
• Familiar with and adhere to guidelines related to the Fair Housing Act (FHA) and the Americans with Disabilities Act (ADA) regulations in all aspects of the job including sales presentations and marketing materials

Personal Attributes:

• Must be able to generate a warm, friendly and caring manner on first impression.
• Strong communication skills and an ability to interact with a diverse range of internal and external stakeholders.
• An empathetic and compassionate approach to their work.
• Ability to manage multiple priorities with a strong attention to detail and strong organizational skills.
• Community-focused mindset and a desire to work with a senior population to improve their quality of life by creating a sense of community and belonging.

Benefits:

• Health, dental and vision insurance as low as $60/month for a top-tier plan
• 100% company sponsored short and long-term disability and life insurance
• 18 days of Paid Time Off to start, PTO buy-back feature
• 8 holidays (double pay for working holidays) and 2 paid personal days
• Retirement plan option with up to 4% company match
• Employee referral bonuses up to $1,000
• Growth opportunities and career pathways with tuition reimbursement
• Regular employee appreciation events including meals, raffles and contests
• Gift cards for outstanding service
• Generous annual performance increases to base pay
• Monthly Town Hall meetings to promote communication and hear employee concerns

Cover letter addressed to Brittney Larrivee strongly encouraged.

Piper Shores is dedicated to a policy of compliance with all federal and state laws regarding nondiscrimination in employment.

Consistent with the Maine Human Rights Act and the American with Disabilities Act, applicants may request a reasonable accommodation if needed to participate in the application process.

Under Maine law, all employees working in congregate care facilities must be fully vaccinated against Influenza, and required Public Health vaccines such as MMR/TB/etc. A two-step TB test is required upon hire.

Salary : $60