About Macnica
Macnica Americas, Inc. is the North American division of Macnica Fuji Electronics Holdings, Inc. a $10 billion technology solutions provider with a stronghold in semiconductor distribution. Macnica excels in customizing solutions to client requirements and leveraging skilled engineers to expedite product development without compromising outcomes for our clients.
Company benefits :
- 15 days of PTO, plus 12 days of national holidays
- 40 hrs. of paid sick time off
- Health, dental, and vision insurance
- 401 (k) with company matching
- HSA contribution
- Paid Parental Leave (Maternity and Paternity)
- Collaborative, creative, inclusive, and fun team environment
Job Summary :
The Demand Generation Marketing Manager will drive lead acquisition, pipeline growth, and revenue for our technology solutions. This role is responsible for designing and implementing integrated campaigns, nurturing qualified leads, and optimizing performance across multiple channels. The ideal candidate will be both strategic and hands-on, with a proven track record in B2B marketing and the ability to collaborate closely with Sales, Product Marketing, and external partners.
Duties / Responsibilities :
Demand Generation StrategyDevelop, execute, and optimize a comprehensive demand generation strategy to achieve pipeline, revenue, and growth targets.
Collaborate with the Marketing Director and cross-functional teams to align campaigns with overall marketing and business objectives.Campaign Development & ExecutionCreate and manage integrated marketing programs—including email marketing, content syndication, webinars, paid media, and events—to drive new leads and nurture existing prospects.
Craft compelling messaging and content in partnership with the Content Marketing team that resonates with target audiences and supports each stage of the buyer’s journey.Lead Management & NurturingDefine lead qualification criteria in conjunction with Sales, ensuring quality leads are passed over at the right time for follow-up.
Manage lead scoring and nurturing workflows using marketing automation tools (e.g., HubSpot, Marketo, or Pardot), continually refining programs to increase conversion rates.Performance Tracking & OptimizationMeasure and analyze campaign performance using KPIs (e.g., lead volume, MQL to SQL conversion, cost per lead, ROI).
Report findings to internal stakeholders and use insights to optimize and scale campaigns effectively.Collaboration & Stakeholder ManagementWork closely with Sales to ensure alignment on targets, campaign execution, and feedback loops.
Partner with Product Marketing and Vendor / Channel teams to align solution offerings, content, and messaging to market needs.Market Research & InsightsStay current on industry trends, competitor strategies, and emerging technologies to inform campaign development and enhance demand generation initiatives.
Evaluate and recommend new tactics, tools, and channels that can drive effective customer acquisition and engagement.Required Skills / Abilities :
Strategic Thinking : Ability to see the big picture while executing detailed plans that deliver measurable results.Analytical Mindset : Skilled at leveraging data to inform decisions, optimize campaigns, and communicate ROI.Creativity : Innovative approach to problem-solving and campaign ideation, always looking for fresh ways to engage prospects.Results Orientation : Driven to meet and exceed lead generation and revenue goals in a fast-paced environment.Collaboration : Thrives in a team-oriented setting, fostering strong relationships across functions and geographies.Adaptability : Comfortable navigating change, pivoting strategies, and learning new technologies to stay ahead of market trends.Education and Experience :
Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree is a plus.5 years of experience in B2B demand generation or digital marketing, ideally in technology, electronics, or semiconductor sectors.Proven track record in developing and executing successful integrated marketing campaigns that drive pipeline and revenue growth.Hands-on experience with CRM (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo, Pardot).Strong analytical skills with the ability to interpret data and translate findings into actionable insights.Excellent project management skills, with the ability to manage multiple projects and deadlines simultaneously.Outstanding written and verbal communication skills, with the ability to adapt messaging to various audiences.Collaborative mindset and experience working with cross-functional teams, particularly Sales, Product Marketing, and external agency partners.Knowledge of the electronics / semiconductor industry is highly desirable.
