What are the responsibilities and job description for the Social Media & Digital Marketing Specialist position at Pivotal Feeds?
Job Description
Job Summary
We are seeking a creative and results-driven Social Media and Digital Marketing Specialist to join our multi company dynamic team. The ideal candidate will have a strong background in digital and e commerce marketing strategies with a passion for driving online engagement. This role involves developing, implementing, and managing marketing campaigns that promote our products and services while enhancing our online presence.
Duties
We are a multi fastisted company with enties ranging from animal supplements to restaurants.
We are a multi fastisted company with enties ranging from animal supplements to restaurants.
Job Summary
We are seeking a creative and results-driven Social Media and Digital Marketing Specialist to join our multi company dynamic team. The ideal candidate will have a strong background in digital and e commerce marketing strategies with a passion for driving online engagement. This role involves developing, implementing, and managing marketing campaigns that promote our products and services while enhancing our online presence.
Duties
- Increase online engagement and sales as well as direct sales with in person visits per company needs.
- Develop and execute comprehensive digital marketing strategies across various platforms, including social media, email, and search engines.
- Manage and optimize Google Ads campaigns to maximize return on investment.
- Conduct market research to identify trends and insights that inform marketing strategies.
- Utilize analytics tools to track performance metrics, analyze data, and generate reports for continuous improvement.
- Create compelling copy for various channels, including website content, email newsletters, and social media posts.
- Implement conversion optimization techniques to enhance user experience and increase lead generation.
- Oversee social media management, including content creation, scheduling, and community engagement.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Solid understanding of Shopify and Meta platform.
- Bachelor’s degree in marketing /graphic design.
- 2 years of experience in social media /marketing /graphic design.
- Proven experience in digital marketing or a related field.
- Proficiency in JavaScript and SQL is a plus but not mandatory.
- Strong knowledge of advertising principles and practices, particularly in Google Ads.
- Experience with email marketing platforms and best practices.
- Familiarity with analytics tools such as Google Analytics or similar platforms.
- Excellent copywriting skills with the ability to create engaging content tailored to target audiences.
- Solid understanding of social media marketing strategies and tools.
- Ability to analyze data effectively and make data-driven decisions for campaign optimization.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Strong knowledge of e commerce platforms.
We are a multi fastisted company with enties ranging from animal supplements to restaurants.
We are a multi fastisted company with enties ranging from animal supplements to restaurants.