Digital Marketing Manager

Planet Interactive is seeking a Digital Marketing Manager to join one of our clients that is a leading distributor in the scientific and healthcare industries. The Digital Marketing Manager will lead the marketing efforts and help grow the companies brand presence and customer base.

Salary: up to 120k depending on experience

Location: Lakewood Ranch, FL (preferred on-site 5 days a week, could be flexible with a hybrid schedule with a minimum of 3 days on-site)

Marketing Strategy and Leadership:

• Develop and execute a comprehensive marketing strategy that aligns with company goals and drives revenue growth.
• Lead, mentor, and manage a marketing team consisting of a graphic designer and a marketing assistant.
• Analyze market trends, identify opportunities, and recommend innovative marketing approaches to reach target audiences.

E-Commerce and Digital Marketing:

• Oversee e-commerce strategies and collaborate with external vendors to optimize website performance using Adobe Commerce.
• Implement and manage strategies to enhance SEO and PPC campaigns, holding third-party teams accountable for measurable results.
• Drive strategies to increase online visibility, grow organic and paid traffic, and improve conversion rates.
• Monitor and evaluate website analytics to identify areas of improvement and opportunities for growth.

Marketing Technology and Platforms:

• Leverage HubSpot for email marketing campaigns and CRM management to engage and nurture leads.
• Collaborate with IT and operations to learn and integrate marketing efforts within Prophet 21 (ERP system).
• Ensure marketing campaigns and strategies align with existing systems and processes for seamless execution.

Content and Brand Development:

• Oversee the creation of compelling marketing collateral, digital assets, and campaigns that reflect the brand’s voice and mission.
• Collaborate with the graphic designer to ensure all visual materials meet brand guidelines and support campaign objectives.
• Develop and manage a content calendar for social media, email marketing, and other channels, ensuring consistency and relevance.

Performance Management and Reporting:

• Set measurable marketing goals, track progress, and report on key performance indicators (KPIs) to senior leadership.
• Evaluate the effectiveness of marketing strategies and campaigns, using data-driven insights to refine and improve efforts.
• Hold third-party vendors accountable for delivering results and ensure alignment with company goals.

Digital Marketing Manager Qualifications:

• 5 years of experience in marketing, with a strong emphasis on e-commerce, SEO, and PPC strategies.
• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• Proven experience in managing and developing high-performing marketing teams.
• Proficiency with marketing platforms such as HubSpot, Adobe Commerce, and ERP systems (experience with Prophet 21 a plus).
• Strong understanding of digital marketing analytics and tools, including Google Analytics, SEO tools, and paid media platforms.
• Excellent project management skills with the ability to manage multiple priorities and deadlines.
• Analytical mindset with a data-driven approach to decision-making.
• Exceptional communication, leadership, and organizational skills.