Planet Interactive is seeking a Digital Marketing Manager to join one of our clients that is a leading distributor in the scientific and healthcare industries. The Digital Marketing Manager will lead the marketing efforts and help grow the companies brand presence and customer base.
Salary : up to 120k depending on experience
Location : Lakewood Ranch, FL (preferred on-site 5 days a week, could be flexible with a hybrid schedule with a minimum of 3 days on-site)
Marketing Strategy and Leadership :
- Develop and execute a comprehensive marketing strategy that aligns with company goals and drives revenue growth.
- Lead, mentor, and manage a marketing team consisting of a graphic designer and a marketing assistant.
- Analyze market trends, identify opportunities, and recommend innovative marketing approaches to reach target audiences.
E-Commerce and Digital Marketing :
Oversee e-commerce strategies and collaborate with external vendors to optimize website performance using Adobe Commerce.Implement and manage strategies to enhance SEO and PPC campaigns, holding third-party teams accountable for measurable results.Drive strategies to increase online visibility, grow organic and paid traffic, and improve conversion rates.Monitor and evaluate website analytics to identify areas of improvement and opportunities for growth.Marketing Technology and Platforms :
Leverage HubSpot for email marketing campaigns and CRM management to engage and nurture leads.Collaborate with IT and operations to learn and integrate marketing efforts within Prophet 21 (ERP system).Ensure marketing campaigns and strategies align with existing systems and processes for seamless execution.Content and Brand Development :
Oversee the creation of compelling marketing collateral, digital assets, and campaigns that reflect the brand's voice and mission.Collaborate with the graphic designer to ensure all visual materials meet brand guidelines and support campaign objectives.Develop and manage a content calendar for social media, email marketing, and other channels, ensuring consistency and relevance.Performance Management and Reporting :
Set measurable marketing goals, track progress, and report on key performance indicators (KPIs) to senior leadership.Evaluate the effectiveness of marketing strategies and campaigns, using data-driven insights to refine and improve efforts.Hold third-party vendors accountable for delivering results and ensure alignment with company goals.Digital Marketing Manager Qualifications :
5 years of experience in marketing, with a strong emphasis on e-commerce, SEO, and PPC strategies.Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).Proven experience in managing and developing high-performing marketing teams.Proficiency with marketing platforms such as HubSpot, Adobe Commerce, and ERP systems (experience with Prophet 21 a plus).Strong understanding of digital marketing analytics and tools, including Google Analytics, SEO tools, and paid media platforms.Excellent project management skills with the ability to manage multiple priorities and deadlines.Analytical mindset with a data-driven approach to decision-making.Exceptional communication, leadership, and organizational skills.
