Senior Digital Strategist

Job Description

Location: Remote

Duration: 3 Months (possible extension)

Pay Rate: up to $75/hour (DOE)

Planet Interactive's Global Insurance client is seeking a Senior Digital Strategist with a strong background in digital content marketing, email marketing, social media, digital advertising, and direct mail for a REMOTE 3 month assignment starting in mid-March 2025!

The ideal Senior Digital Strategist will have experience in developing and executing digital strategies for trauma-focused mental health services and products.

Senior Digital Strategist Responsibilities

• Develop and implement digital marketing strategies across various channels, including digital content, email marketing, social media, digital advertising, and direct mail.
• Create and manage content marketing campaigns focused on trauma-focused mental health topics.
• Utilize data analytics to measure and optimize campaign performance.
• Identify and target key industries and purchasers, including public entities, healthcare, education, utilities, and associations/unions.
• Provide strategic insights and recommendations to enhance digital marketing efforts.
  
  

Senior Digital Strategist Qualifications

• Proven experience in digital strategy and content marketing.
• Strong understanding of trauma-focused mental health services and products.
• Proficiency in digital marketing channels, including email marketing, social media, digital advertising, and direct mail.
• Excellent analytical skills and experience with data analytics tools.
• Ability to work collaboratively with cross-functional teams.
• Strong communication and presentation skills.
  
  

Preferred Qualifications

• Experience in marketing to public entities, healthcare, education, utilities, and associations/unions.
• Knowledge of PTSD, depression, and anxiety insurance products and teletherapy services.