Technical Ad Operations Specialist

Technical Ad Operations Specialist

Location : Fully Remote

Duration : through 2025

Pay : up to $42 / hour, DOE

Planet Interactive is looking for a Technical Ad Operations Specialist  to join our well known fortune 500 financial services client on a 11-month contract. This role will be 40 hours per week and is 100% remote.

Responsibilities :

• Manage Google Tag Manager (GTM) environments, processes, and architecture
• Implement best in class integrity and accuracy of our tagging environment using Google Tag Manager
• Develop custom analytics JavaScript to create events and triggers in Google Tag Manager
• Lead GTM projects from inception through completion including partnering with technical and non-technical stakeholders to build requirements, set up and implement, and quality control
• Assist with migration of third party tag container to first party tag container
• Implementing a master pixel approach for all partner tags
• Work with engineering team to implement tag monitoring solutions
• Drive effort to automate QA of martech tools when product launches changes to onboarding or conversion events
• Establish Google Tag Manager naming convention for tags
• Regular communication with developers, product owners and business stakeholders to enable iterative improvements to optimizations, tracking and reporting
• Troubleshoot and QA issues with product engineers and solutions architects
• Maintain up-to-date technical specifications and any additional documentation to ensure accurate and comprehensive analytics tagging and reporting
• Primary point of contact to manage all technical issues and inquiries between and amongst key internal and external partners (media agencies, vendors, publishers)
• Act as agency liaison with external partners regarding campaign tags, data tracking (pre, mid, post), placement scheduling, implementation, troubleshooting, and reporting

Qualifications :

Salary : $42