Digital Marketing Specialist

Description

Salary range: $56K - $61K depending on experience

This position is hybrid with most work conducted remotely. On-site office presence may be required based on operational needs.

Planned Parenthood Gulf Coast (PPGC) is a trusted health care provider, educator, and passionate advocate that has served Houston communities since 1936 and Louisiana since 1984. With six health centers in Southeast Texas and two health centers in Louisiana, our mission is to ensure all people have access to the health care and resources they need to make informed decisions about their bodies, their lives, and their futures.

Summary

Planned Parenthood Gulf Coast (PPGC) is a trusted health care provider, educator, and passionate advocate that has served Houston communities since 1936 and Louisiana since 1984. With six health centers in Southeast Texas and two health centers in Louisiana, our mission is to ensure all people have access to the health care and resources they need to make informed decisions about their bodies, their lives, and their futures.

Part of the Communications and Marketing team, the Digital Marketing Specialist will report to the Marketing Manager and will be responsible for supporting PPGC’s digital content and marketing initiatives while elevating the Planned Parenthood brand. The ideal candidate is a detail-oriented self-starter and energetic team player with experience in digital content creation and management, passion for social change, and a demonstrated commitment to health equity and excellent customer service.

This is a hybrid role for a candidate based in the Greater Houston, Texas area.

Essential Functions

• Works closely with Marketing Manager and external marketing consultants to develop and support campaigns that promote health services and drive patient visits 
• Plans, creates, and manages high-quality social media content tailored to various platforms that drives engagement, brand awareness, and conversions
• Manages and grows PPGC's social media communities by engaging with followers, responding to comments and messages, and fostering positive interaction
• Regularly analyzes and reports on the performance and efficacy of marketing and social media campaigns in collaboration with Marketing Manager
• Analyzes PPGC’s patient demographics to inform and optimize marketing strategies
• Partners with Patient Care team to implement patient engagement and retention initiatives and promote health services via MyChart and other platforms
• Leads market analysis projects to inform operations and ensure affiliate remains competitive in local health care landscape
• Manages content development and maintenance of PPGC website properties to ensure accurate information and reflect timely operational updates
• Manages and responds to patient feedback through PPGC’s online platforms and review accounts, including social media, Yelp, and Google, to ensure brand reputation, maintain a healthy online presence, and improve patient experience in collaboration with the Patient Care team
• Maintains affiliate’s external email calendar and works with affiliate and national colleagues to optimize email strategy and ensure all content follows brand standards and best practices
• Supports internal communications through content creation and platform maintenance
• Demonstrates leadership and actively collaborates with staff at all levels of the organization, providing meaningful contributions to help drive decision-making
• Effectively manages cross-divisional projects with proven ability to balance competing priorities, maintain progress, employ creative problem-solving, and consistently meet deliverables and deadlines
• Supports Communications and Marketing Team administrative functions
• Completes other projects as assigned

When applying, please include a link or attached portfolio/samples of past work.

Qualifications & Experience

• Bachelor’s degree in marketing, advertising, communications, or related field
• 2-3 years of experience in marketing, advertising, or communications with a corporate or nonprofit organization; health care marketing experience strongly preferred
• Experience developing engaging and visually appealing content for social media platforms including Facebook, Instagram, and TikTok with demonstrated ability to stay on top of social media trends
• Graphic design and video editing experience with proficiency in programs such as Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), CapCut, etc.
• Familiarity with ad platforms such as Meta (Facebook and Instagram), Google Ads, and TikTok Ads Manager
• Experience analyzing and reporting on key performance metrics for various digital efforts (e.g. using Google Analytics to analyze website performance)
• Experience managing email marketing and utilizing CRM platforms such as EveryAction, HubSpot, etc.
• Experience in brand and reputation management including maintaining brand standards, ensuring consistency in tone of voice, and safeguarding organizational image across all communications
• Technical skills with web content management systems such as WordPress, Django, etc.
• Proficiency in Microsoft Office, especially Teams, Word, Outlook, PowerPoint, and Excel
• Excellent written and verbal communication skills
• Passion for advancing health equity and reproductive freedom
• Knowledge of diverse groups, working with a multicultural workforce, and sensitivity and appreciation to cultural differences

Language Skills

• English required, bilingual in Spanish strongly preferred
• Ability to speak effectively before groups of customers or employees of the organization
• Ability to write routine reports and correspondence

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, talk, and hear. The employee is frequently required to use hands to finger, handle, or feel. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.

Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing.

Qualifications

Planned Parenthood is an equal opportunity employer. We are dedicated to ensuring that all of

our decisions regarding all aspects of the employment relationship – including recruiting, hiring,

promotions, assignment, training, access to social and recreational programs, discharge,

compensation, benefits, and the terms, conditions, and privileges of employment – are in

accordance with our principles of equal opportunity. It is Planned Parenthood’s policy that, in

exercising our management responsibilities, we will not discriminate against teammates or

applicants on the basis of race, color, national origin, ethnicity, religion, age, sex, gender, marital

status, sexual orientation, gender identity, gender expression, genetic information, military

service, covered veteran status, physical or mental disability, pregnancy, childbirth, or related

medical conditions, political opinions or affiliations, or on the basis of any other status protected

by applicable federal, state, and/or local law. It is our objective to hire and promote individuals

who are qualified for positions by virtue of job-related considerations such as education,

knowledge, skills, training, and experience.

Salary : $56,000 - $61,000