What are the responsibilities and job description for the Senior Copywriter position at Plante Moran?
- Location: United States, Michigan, Southfield
- Location: United States, Colorado, Denver
- Location: United States, Illinois, Chicago
Make your mark. The senior copywriter is responsible for content and copywriting assignments spanning a range of marketing channels including advertising and digital media, thought leadership, web content, and promotional and sales content. The senior copywriter advances campaign content strategy and marketing content planning tactics to drive brand messaging and messaging platforms, support firm growth goals, and foster strong brand recognition and audience engagement. The senior copywriter reports to the managing editor.
Plante Moran enjoys a "Workplace for Your Day" model which, simply put, means we strive for flexibility and balance while staying true to our principally in-person model. We believe that face-to-face interactions are paramount for individual and collective development, but also encourage individuals to work with their supervisor and team to determine their optimal working environment each day.
Your role.
Your work will include, but not be limited to:
- Concepts, writes, edits, and/or reviews all content aligned with agreed-upon planning and strategy
- Leads content and creative copywriting execution for integrated campaigns
- Works with creative and marketing strategists to develop campaign theme including copy direction; communicates and presents theme and samples to strategists and stakeholders
- Advises on content strategy; makes recommendations for most suitable and strategic content tactic based on marketing goals
- Contributes to established best practices for written content; collaborates with marketing team to socialize and reinforce best practices
- Collaborates with subject matter experts to inform and direct development of staff-authored content; leads interview calls with subject matter experts
- Makes recommendations for optimizing and enhancing content
- Contributes to overall content governance policies/practices
- Advances agreed-upon campaign/marketing plan content strategy
The qualifications.
* Bachelor's degree in Journalism, Communications, Marketing, or related degree
* Requires 5 years of experience in B2B marketing, communications, advertising, and content marketing
* Advertising and/or creative copywriting experience including ideation and concepting. Please provide portfolio
* Marketing/creative agency experience is a plus
* Professional services firm experience is a plus
* Exceptional ability to write and edit with strong critical thinking skills
* Strong attention to detail relating to accuracy, consistency, grammar, and spelling
* Exceptional written and oral communication skills
* Strong presentation skills and executive presence
Our difference.
We are a nationally recognized public accounting, consulting, and wealth management firm, consistently ranked as one of FORTUNE magazine's "100 Best Companies to Work For." At Plante Moran, we live by the Golden Rule, fostering a relatively "jerk-free" culture with the lowest staff turnover rate in the industry. Our supportive network of well-rounded professionals is excited to catapult your growth and help pave your pathway to professional excellence.
Apply now. Experience our difference.
Plante Moran is committed to a diverse workplace.We strive to create a culture where each person feels accepted and valued. We believe that each person's ultimate potential begins with first acknowledging their inherent dignity. When we can recognize - and celebrate - our many human differences, we're able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. This allows us to attract and retain the best talent, serve clients through diverse thinking, and better represent and support the various communities in which we live and work.Plante Moran is an Equal Opportunity Employer.
Plante Moran maintains a drug-free workplace.
Interested applicants must submit their resume for consideration using our applicant tracking system. Due to the high volume of applications received, only candidates selected for interviews will be contacted. Candidates must be legally authorized to work in the United States without sponsorship, with the exception of candidates that are bilingual in Japanese and English. Unsolicited resumes from search firms or employment agencies, or similar, will not be paid a fee and become the property of Plante Moran. The specific statements above are not intended to be all-inclusive.
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Salary Class
Compensation is commensurate with technical skills and experience is provided in accordance with applicable state requirement. Compensation information posted is based on a position being located in the state of CO or IL. Please review theposition location for theapplicable geographic location.
Under Colorado's Job Application Fairness Act, you have the right to redact from any documents that you submit in connection with your application information that identifies your age, date of birth, or dates of attendance at or graduation from an educational institution. Should you wish to exercise your right to redact such information, please redact it prior to submitting documentation.
Colorado monthly base range is as follows:
Illinois monthly base range is as follows:
Plante Moran is an Equal Opportunity Employer, committed to a diverse workplace.
